Metadata
WORK ID: YFA 4624 (Master Record)
Title | Year | Date |
GEE BEE POP | c.1983 | 1980-01-01 |
Details
Original Format: 16mm Colour: Colour Sound: Sound Duration: 17 mins 32 secs Subject: Industry |
Summary This film is from the C.H. Wood collection and shows the history and manufacture of Gee Bee Pop. There are shots of the raw materials that make up the drink as well as interior and close up shots of the machines in the factory. |
Description
This film is from the C.H. Wood collection and shows the history and manufacture of Gee Bee Pop. There are shots of the raw materials that make up the drink as well as interior and close up shots of the machines in the factory.
The film begins with two men and a boy sitting on a horse and cart which is laden down with boxes; they make their way along a cobble stoned road.
The narrator says that it was the 1830s and a new age had begun; Queen Victoria was on the throne, and people were...
This film is from the C.H. Wood collection and shows the history and manufacture of Gee Bee Pop. There are shots of the raw materials that make up the drink as well as interior and close up shots of the machines in the factory.
The film begins with two men and a boy sitting on a horse and cart which is laden down with boxes; they make their way along a cobble stoned road.
The narrator says that it was the 1830s and a new age had begun; Queen Victoria was on the throne, and people were working in factories. He continues on to say that many industries began, and Bradford became the woollen capital of the world due to the quality of Yorkshire water.
The men and boy get off the cart and carry some of the boxes off to local shops.
The narrator says soft drinks manufacturing also became popular, and the company that still survives today is one that was founded by George Barraclough; the company is called Gee Bee.
The boy gives the delivery to a grocer and returns to the cart where the three of them have their photograph taken. There is a shot of the original black and white photo that was taken and over them is a large sign which reads `G. Barraclough Lemonade and Champagne table waters'.
Title-Gee Bee
The film moves forward over a century and there are shots of men, women and children of all ages involved in activities and drinking Gee Bee drinks. Two young boys play football outside, women take part in an aerobics class, two men play squash, a man lifts weights and some men play rugby. There is a shot of the rugby players sharing a bottle of Gee Bee juice in the changing room after the match. There is a sequence of shots showing the juice bottles and the drink being poured into glass.
After this the narrator explains the processes that go into making Gee Bee drinks. He says that it starts on the remote Yorkshire Moors where the water, with its special minerals, flows down the hills ready to be used to make the drink. The narrator continues on to say that the various components that are used to make the drink, are found around the world, in countries like Brazil, Israel, Germany and Italy.
The narrator says that the fruit from their orchards and groves are specially picked and used in the drink. There is a sequence of close-up shots of apples, bananas, pineapples and tomatoes rolling towards the camera and of a knife raised to chop the fruit.
The juice is used to make a concentrate and no additives are added; the juice is deep frozen until required. A man in the factory stirs a huge vat of concentrate. The narrator also says that Gee Bees were the first company to introduce Tetra Pac; there are shots of the factory where the Tetra Pacs are manufactured. The containers come out fully formed and move along a conveyor belt where they are filled and packaged onto trays by the machine. There are close up shots from various angles on the conveyor belts.
The narrator says that the storage system is efficient and works on a rotation system so that the customer gets the freshest produce. Following this are shots of a warehouse and a forklift stacking many of the trays of juice. The narrator says that some of the batches are tested for shelf life by simulating several weeks' worth of shelf life in just a few days. Then a laboratory technician checks the samples for microbial activity and if it's clear then the batch is released for delivery to the shops.
There is a shot of a building called `Swaledale House' where the administration is carried out. The narrator says that their distribution service is second to none thanks to their up to date computer service. There is a shot of a woman sitting in an enclosed room working on a computer.
In the next section the trays of juice are loaded into lorries and there are shots of the lorry leaving the warehouse, driving along motorways and through towns to get to the delivery point. Then there are shots of the bottles of Gee Bee on the supermarket shelf.
This is followed by an explanation of how the PEC bottles are made. Small granules of polyester are melted and then moulded. There are shots of the factory where the bottles are made. Small versions of the bottles are made, and then they are moved into another machine which heats and stretches the bottles until they are the correct size.
The next section shows the automatic bottle machine filling the bottles with Gee Bee drinks, putting the lids and labels on them and moving them along to be packed. It can fill over 16,000 bottles an hour! There is a shot from above looking down onto the machine.
There are shots of the research and development and marketing departments where people carry out tests on the products. There are shots from a business meeting where the narrator says most of the management team are family members.
The final shots are of the drinks on shop shelves and customers buying Gee Bee. Then there are some brief shots of people opening the bottles, cans and cartons and pouring the drinks. There is a brief shot of the range of drinks on display and of the Gee Bee Lemonade Truck driving towards the camera.
Title-Gee Bee
Context
Bottling the fruits of the world into a fizzy drink much beloved by the youngsters of Yorkshire.
Not to be confused with the pop group, the Bee Gees (or their off-spin the Hee Bee Gee Bees), this is a brand of soft drinks that, is better known in some parts of the country than others, but has been around for a long time. Here we have the Bradford makers of a popular brand of fruit flavoured drinks in the 1980s associating their product with healthy exercise and the natural waters of...
Bottling the fruits of the world into a fizzy drink much beloved by the youngsters of Yorkshire.
Not to be confused with the pop group, the Bee Gees (or their off-spin the Hee Bee Gee Bees), this is a brand of soft drinks that, is better known in some parts of the country than others, but has been around for a long time. Here we have the Bradford makers of a popular brand of fruit flavoured drinks in the 1980s associating their product with healthy exercise and the natural waters of Yorkshire before showing the entire production process from fruit to supermarket shelf. This is a further example of a promotional film made in the post-war decades by Bradford film producers C.H. Wood, a company better known for their many films of motor sports. Gee Bees became the brand name for what started out as George Barraclough’s, with a factory on Cutler Heights Lane in Tyersal, Bradford, before moving further out to Westgate Hill. Barraclough’s was taken over by the retail group Princes in 1991 (which had itself come under the giant Mitsubishi Corporation in 1989.) There used to be many more makers of carbonated drinks in West Yorkshire, including Gomersal’s "Magpie Minerals" near Morley, Thompson & Pearson from Bradford and Ben Shaws of Huddersfield – often delivering door to door. |