Launched in 1936 as a dairy chocolate assortment, Rowntree initially produced these chocolate boxes predominantly for women, but later broadened their focus to incorporate a more diverse market. Some of the slogans featured in these advertising include, "She'll love it if you bring her chocolates. She'll love you if they're Dairy Box".  This reel comprises of a range of advertisements for Diary box which ran from 1960-1982. Cossack:  She's just gone on Dairy Box...

Launched in 1936 as a dairy chocolate assortment, Rowntree initially produced these chocolate boxes predominantly for women, but later broadened their focus to incorporate a more diverse market. Some of the slogans featured in these advertising include, "She'll love it if you bring her chocolates. She'll love you if they're Dairy Box".  This reel comprises of a range of advertisements for Diary box which ran from 1960-1982. Cossack:  She's just gone on Dairy Box chocolates (1960) B&W – Featuring Una Stubbs Supermarket:  She's swept away by Dairy Box chocolates.  Dairy Box. (1959) B&W – Featuring Una Stubbs Wheelbarrow (Easter):  She knows there's nothing like Dairy Box chocolates.  Dairy Box. (1960) B&W – Featuring Una Stubbs Street:  And he gave me a box of Dairy Box (1960) B&W Compartment:  And he gave me a box of Dairy Box (1960) B&W Bedroom:  And he gave me a box of Dairy Box (1960) B&W Bus:  And he gave me a box of Dairy Box (1961) B&W Boy and Girl/Easter Egg :  Six different versions to choose from.  Dairy Box Easter Eggs (1961) B&W Ash Tray:  And he gave me a box of Dairy Box (1961) B&W Ash Tray:  And he gave me a box of Dairy Box (1961) B&W Farm House:  And he gave me a box of Dairy Box (1961) B&W Christmas Pack:  Dairy Box.  The chocolates that she'll love.  Dairy Box. (1961) B&W Compartment And he gave me a box of Dairy Box (1962) B&W Compartment:  And he gave me a box of Dairy Box (1962) B&W New Town:  And he gave me a box of Dairy Box (1962) B&W New Town:  And he gave me a box of Dairy Box (1962) B&W Ash Tray:  And he gave me a box of Dairy Box (1962) B&W Husband:  Dairy Box.  From him to me.  Dairy Box (1962) B&W Park:  Dairy Box.  From him to me.  Dairy Box (1962) B&W Peynet Lovers:  They're made to make her happy (1963) B&W Peynet Lovers:  They're made to make her happy (1963) B&W Peynet:  They're made to make her happy (1965) B&W Dairy:  Cool, delectable Dairy Box (1966) B&W Choosy Blonde:  Blonde silky, cool milky, Dairy Box (1966) B&W Balloon:  Blonde silky, cool milky, Dairy Box (1967) B&W Huge Letters:  Blonde silky, cool milky, Dairy Box, the dairy in a box (1968) B&W New Pack:  Cool, blonde Dairy Box (1970) B&W Blonde 70:  Blonde silky, cool milky, Dairy Box (1971) Col Cool Blonde:  Blonde silky, cool milky, Dairy Box  (1971) Col Smiling Blonde:  Blonde silky, cool milky, Dairy Box, to make her happy (1972) Col Short Blonde:  Cool, milky Dairy Box (1972) Col Game:  Just for you (1973) Col Rural Vision:  Dairy Box milk chocolates - for everyone (1976) Col Rural Vision (rev):  Dairy Box milk chocolates - for everyone (1976) Col River Lawn:  No, not just for some but for everyone (1977) Col All the D's:  Delicious, delectable Dairy Box (1979) Col All the D's:  Delightful, dreamy, delicious, Dairy Box (1980) Col Making Whoopee:  Rowntrees making whoopee (1982) Col Making Whoopee Grandma:  Rowntrees making whoopee (1982) Col Making Whoopee Grandad:  Rowntrees making whoopee (1982) Col