Metadata
WORK ID: YFA 3983 (Master Record)
| Title | Year | Date |
| DAIRY BOX 1955-1959 | 1955-1959 | 1955-01-01 |
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Details
Original Format: 35mm Colour: Black & White Sound: Sound Duration: 11 mins 16 secs Subject: Industry |
| Summary Launched in 1936 as a dairy chocolate assortment, Rowntree initially produced these chocolate boxes predominantly for women, but later broadened their focus to incorporate a more diverse market. This reel features a series of adverts for Dairy Box, most of which feature Una Stubbs. |
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Description
Launched in 1936 as a dairy chocolate assortment, Rowntree initially produced these chocolate boxes predominantly for women, but later broadened their focus to incorporate a more diverse market. This reel features a series of adverts for Dairy Box, most of which feature Una Stubbs.
Caramel: You'll love those chocs in Dairy Box with all those lovely centres (1955) B&W
Montelimar: You'll love those chocs in Dairy Box with all those lovely centres (1955) B&W
Centres:...
Launched in 1936 as a dairy chocolate assortment, Rowntree initially produced these chocolate boxes predominantly for women, but later broadened their focus to incorporate a more diverse market. This reel features a series of adverts for Dairy Box, most of which feature Una Stubbs.
Caramel: You'll love those chocs in Dairy Box with all those lovely centres (1955) B&W
Montelimar: You'll love those chocs in Dairy Box with all those lovely centres (1955) B&W
Centres: It's the centres they're centremost (1957) B&W
Wild: It's the centres (1958) B&W
Craving: It's the centres (1958) B&W
Falling: It's the centres (1958) B&W
Funfair: All girls are Dairy Box girls (1958) B&W
Skiffle Cellar: All girls are Dairy Box girls (1958) B&W
Coffee Bar: All girls are Dairy Box girls (1958) B&W
Park Seat: It's those centres in Dairy Box (1959) B&W
Spring Hat: It's those centres in Dairy Box (1959) B&W
New White Box: My favourite choc in the new white box (1959) B&W
Bannister: She'll be in heaven with Dairy Box chocolates. Dairy Box. (1959) B&W
Car (Christmas): So give her Dairy Box for Christmas. Dairy Box. (1959) B&W
Una: My favourite choc in the new white box (1959) B&W
Una & Phillip: My favourite choc in the new white box (1959) B&W
Supermarket: She's swept away by Dairy Box chocolates. Dairy Box. (1959) B&W
Context
Launched in 1936, Dairy Box is here re-marketed to fit the new jazz and pop age of the 1950s, thriving in bars and clubs in Soho at the time. Fresh from appearing as a dancer on ITV’s Cool for Cats, who better to represent the modern era than a young Una Stubbs, the 'Rowntrees Chocolate Girl'. While Una gets excited about the “soft centres”, the sophisticated and trendy youngsters dance around a skiffle club, replete with Parisian and American influences.
This is one of a large...
Launched in 1936, Dairy Box is here re-marketed to fit the new jazz and pop age of the 1950s, thriving in bars and clubs in Soho at the time. Fresh from appearing as a dancer on ITV’s Cool for Cats, who better to represent the modern era than a young Una Stubbs, the 'Rowntrees Chocolate Girl'. While Una gets excited about the “soft centres”, the sophisticated and trendy youngsters dance around a skiffle club, replete with Parisian and American influences.
This is one of a large collection of films made by Rowntree’s (now Nestlé), mostly of confectionary adverts. From the arrival of ITV in 1955 a key part of Rowntree’s marketing strategy was brand recognition through television advertising. It isn’t clear whether this advert is filmed in a real jazz bar that had skiffle bands or just modelled on one: there was the Skiffle Cellar at 49 Greek Street in Soho – later, more famously, Les Cousins – and several similar in Soho at the time: it has a passing resemblance to the Soho Jazz Cellar. Una Stubbs appeared on all the Dairy Box ads of the 1950s and was an established dancer with Lionel Blair. Only in 2013 did Una become aware that her grandfather worked at Rowntree’s in York. |
