Metadata
WORK ID: YFA 3956 (Master Record)
| Title | Year | Date |
| POLO 1968-1974 | 1968-1974 | 1968-01-01 |
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Details
Original Format: 35mm Colour: Black & White / Colour Sound: Sound Duration: 13 mins 59 secs Subject: Industry |
| Summary Polo mints were first introduced by Rowntree's in 1948; however, the modern day Polo with the hole in the centre was introduced in 1955. Polo is still Britain's best-selling mint brand with approximately 20 million mints produced every day. The following is a series of adverts for Polo mints made between 1968-1974. |
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Description
Polo mints were first introduced by Rowntree's in 1948; however, the modern day Polo with the hole in the centre was introduced in 1955. Polo is still Britain's best-selling mint brand with approximately 20 million mints produced every day. The following is a series of adverts for Polo mints made between 1968-1974.
Snarl Helicopter: Polo, the mint with the Cool (1968) B&W
How do you eat a Polo: I swallowed it (1968) B&W
Should Polo have a Hole: I think it should be...
Polo mints were first introduced by Rowntree's in 1948; however, the modern day Polo with the hole in the centre was introduced in 1955. Polo is still Britain's best-selling mint brand with approximately 20 million mints produced every day. The following is a series of adverts for Polo mints made between 1968-1974.
Snarl Helicopter: Polo, the mint with the Cool (1968) B&W
How do you eat a Polo: I swallowed it (1968) B&W
Should Polo have a Hole: I think it should be filled in (1968) B&W
What is a Polo: It takes a long time to melt (1968) B&W
Why do you like Polo: I've never known anyone to refuse a Polo Mint. Have you? (1968) B&W
As Posh as That: I don't think it's as posh as that (1968) B&W
When do you like Polo: People like Polo (1968) B&W
Who eats Polo: People like Polo (1969) B&W
Why the Hole in Polo: Polo, the mint with the Hole (1969) B&W
Why is there a Hole in Polo: People like Polo (1969) B&W
What's the best way to eat Polo: Polo, the mint with the Hole (1969) B&W
How many can you eat: People like Polo (1969) B&W
Describe Polo: Polo, the mint with the Hole (1969) B&W
Take Anywhere: Polo, the mint with the Hole (1971) Col
Just Enjoy Them: Polo, the mint with the Hole (1971) Col
Peckish: Polo, the mint with the Hole (1971) Col
Pincher: Polo, the mint with the Hole (1971) Col
Flying Saucer: Polo, the mint with the Hole (1971) Col
Green Packet: Polo, the mint with the Hole (1971) Col
Crunch: Polo, the mint with the Hole (1971) Col
Slip Some In: Polo, the mint with the Hole (1972) Col
Peppermint Tasting: Polo, the mint with the Hole (1972) Col
2 Os in Polo: And that's what I like about it (1973) Col
Holes: You English (1973) Col
Times/Places: P is refreshing any time of the day (1973) Col
Quantities: Can I eat it now. Oh great (1973) Col
Crunch and Destruction: I'm a sucker too (1973) Col
Mint Tea in Morocco: Don't know anything about the mind tea in Morocco (1974) Col
Context
The admen must have had a hard time trying to come up with new slogans and angles to sell such a simple product, and in the 1960s and ‘70s this often meant just getting consumers to say a few words on why they liked them. Well, “the mint with the hole” was bound to get a few choice phrases that might be a bit suggestive, and so it proved with six ordinary folk in this 1971 ad.
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for...
The admen must have had a hard time trying to come up with new slogans and angles to sell such a simple product, and in the 1960s and ‘70s this often meant just getting consumers to say a few words on why they liked them. Well, “the mint with the hole” was bound to get a few choice phrases that might be a bit suggestive, and so it proved with six ordinary folk in this 1971 ad.
This is one of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionary products. Although Polo mints were developed in 1939, the war prevented them from going into production until 1948. It is claimed that they were inspired by the US confectionery Life Savers, which came out in 1912, which also were shaped with a hole in them from 1925. Perhaps rather surprisingly, Polos didn’t have a hole until 1955. There are several theories around for why the hole is there, from saving money to being able to withstand greater pressure. The slogan that followed later from 1965 was the rather uninspiring, “People like Polo.” |
