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DetailsOriginal Format: 16mm Colour: Black & White / Colour Sound: Sound Duration: 6 mins 49 secs
Subject: Industry
Summary Rolo was launched in 1938 in the UK, using the innovation of coating Mackintosh toffee with chocolate. Rolos are made by moulding the cup of chocolate, filling it with caramel, and then sealing the back with more chocolate. Rolo is famous for the strapline 'do you love anyone enough to give them your last Rolo?' It is seen as a romantic gesture to ...
Description
Rolo was launched in 1938 in the UK, using the innovation of coating Mackintosh toffee with chocolate. Rolos are made by moulding the cup of chocolate, filling it with caramel, and then sealing the back with more chocolate. Rolo is famous for the strapline 'do you love anyone enough to give them your last Rolo?' It is seen as a romantic gesture to offer someone your last Rolo. The following is a series of 16 different adverts for Rolo made between 1957 and 1963.
Magic Carpet: And...
Rolo was launched in 1938 in the UK, using the innovation of coating Mackintosh toffee with chocolate. Rolos are made by moulding the cup of chocolate, filling it with caramel, and then sealing the back with more chocolate. Rolo is famous for the strapline 'do you love anyone enough to give them your last Rolo?' It is seen as a romantic gesture to offer someone your last Rolo. The following is a series of 16 different adverts for Rolo made between 1957 and 1963.
Magic Carpet: And Mackintosh's make it (1957) B&W
Scooter: And Mackintosh's make it (1957) B&W
Horse rider: And Mackintosh's make it (1957) B&W
Pilot: And Mackintosh's make it (1958) B&W
Train Passenger: And Mackintosh's make it (1959) B&W
Rocket: And Mackintosh's make it (1959) B&W
Big Dipper: And Mackintosh's make it (1960) B&W
Fireman: Mackintosh's Rolo (1960) B&W
Little Man: It's got an extra piece. Delicious (1961) B&W
Tree: Rowntree soft smooth toffee poured into rich milk chocolate cups (1961) B&W
Paratrooper: Don't go without Rowntree Mackintosh Rolos (1961) B&W
Bus Conductress: Don't go without Rowntree Mackintosh Rolos (1962) B&W
Football Fan: Don't go without Rowntree Mackintosh Rolos (1962) B&W
Presenter: Rolo is still as big as ever. Don't go without Rolo (1962) B&W
Cameraman: Don't go without Rowntree Mackintosh Rolos (1963) B&W
There is an additional B&W advert for Weekends at the end of this reel.