A crisp wafer dipped in chewy caramel and covered in milk chocolate; Drifter was launched in 1980 and is sold as 'the chewy chocolate bar that you really have to get your teeth into'. On average, it takes one hour to make a Drifter bar from start to finish and over 90 million are produced each year. This reel features a series of nine adverts for Drifter. The ideology behind drifter concerns escaping the hum drum of normal everyday live and indulging in a substantial chocolate bar,...

A crisp wafer dipped in chewy caramel and covered in milk chocolate; Drifter was launched in 1980 and is sold as 'the chewy chocolate bar that you really have to get your teeth into'. On average, it takes one hour to make a Drifter bar from start to finish and over 90 million are produced each year. This reel features a series of nine adverts for Drifter. The ideology behind drifter concerns escaping the hum drum of normal everyday live and indulging in a substantial chocolate bar, which as the advert slogans states, 'could not be finished in hurry...even if you tried'.  This reel contains nine different adverts for Drifter spanning a three year period in the eighties. Slowdown:  Driftaway (1980) Col – Cinema Advert Slowdown:  Driftaway (1980) Col Slowdown:  Driftaway (1980) Col Slowdown:  Driftaway (1981) Col Slowdown:  Driftaway (1981) Col – Cinema Advert Leadership:  You just can't rush a Drifter  (1982) Col Roller-skater:  Drifter twinbar  You just can't rush a Drifter (1982) Col Office:  Drifter twinbar.  You'll find it a better "crunch" to eat (1982) Col 9 to 5:  It's easier when you let a Drifter lift ya.  9 to 5. (1983) Col