This promotional film produced for the Sunderland Arc Task Group highlights the proposed re-development work on the Farringdon Row, Vaux, Stadium Park and Holmeside areas of the city centre. Title: Sunderland Arc The film opens with an aerial view of Sunderland city centre. Accompanying commentary says that over the next fifteen years the Sunderland Arc project will have transformed the city. Superimposed outlines on the film show the key areas for development; Farringdon Row, Vaux...

This promotional film produced for the Sunderland Arc Task Group highlights the proposed re-development work on the Farringdon Row, Vaux, Stadium Park and Holmeside areas of the city centre. Title: Sunderland Arc The film opens with an aerial view of Sunderland city centre. Accompanying commentary says that over the next fifteen years the Sunderland Arc project will have transformed the city. Superimposed outlines on the film show the key areas for development; Farringdon Row, Vaux breweries site, Stadium Park near the Stadium of Light and Holmeside. Title: Sunderland Arc – Groundbreaking The film shows a high angle view of construction work at Farringdon Row bordering Silksworth Row, a main route into Sunderland. An aerial view over the River Wear shows that the development also borders the river. A red line appears on the static views showing the boundary of the development. Another view shows that the Farringdon Row site is split into four areas A to D. ‘A’ will be developed first; with the inclusion of a 124-bed hotel, 6,500-sq-metres of offices, 124 apartments and 333-sq-metres of retail space. The film shows an impression of how the site will be developed and how some of the buildings might look. The film goes back to the construction site, where groundworks are still underway. The film shows another artist’s stylised impression of site B on the Farringdon Row development, where town houses and apartments might be developed. The film outlines site C, which has open spaces and allotments with dramatic views of the river. The film gives a closer view of the allotments area saying that the council is finding plots elsewhere for the allotment holders. The commentary also says that development will create residential buildings overlooking the Stadium of Light and there will also be developments at a nearby local park. Site D is an engineering challenge. It is narrow and is currently occupied by a timber yard and wooded banks. The ground itself may be contaminated and will need further examination. Views of old railway tunnels follow, these led to coal staithes on the river. Views show more of the site, which, according to the commentary, maybe rectified by a joint venture agreement with the current owners. The film shows an aerial view of the site which is highlighted by a red boundary line superimposed on the static image. A brief view of the River Wear and the bridges at Monkwearmouth, as the film shows all the outlined city development areas once again. The film shows the location of the Vaux brewery site. A ‘ticker tape’ style information board runs along the bottom of an artist’s view of how the area might look. The commentary outlines the opportunity for residential, office and entertainment developments. An aerial view shows the four major developments within the arc. A static view of the boundary of the Holmeside development follows. More impressions follow of the type of building which will be available mainly for retail and leisure facilities. The Stadium Park site will include the development of the regions first sports village. There will also an Olympic sized swimming pool built along with conference facilities and other leisure facilities. Another area not outlined on the previous images is the old centre of Sunderland Sunniside. Static images show old rows of terraced housing and other old buildings. Investment in this area will be used to restore some of the old buildings and to create new uses for them, such as apartments, offices or cafés. An impression of an urban oasis which will be at the heart of this area follows, it will include a landscaped garden, fountains and trees. An aerial view of the city follows followed by a brief view of a mechanical shovel as the programme ends. Title: Sunderland Arc – To Be Continued… End title: Sunderland Arc, English Partnerships, European Union, Sunderland City Council, Tynewear Partners, One NorthEast