Three thirty second television advertisements film for Christmas shopping at Eldon Square in Newcastle. Children play on a snow covered doorstep, on a nearby railing is a street sign which reads ‘Eldon Square’. The door nearby opens revealing children with their mother in the living room surrounded by Christmas presents. The room is decorated and a large Christmas tree stands near a fireplace. The commentary encourages customers to visit Eldon Square where they will find a host of shops...

Three thirty second television advertisements film for Christmas shopping at Eldon Square in Newcastle. Children play on a snow covered doorstep, on a nearby railing is a street sign which reads ‘Eldon Square’. The door nearby opens revealing children with their mother in the living room surrounded by Christmas presents. The room is decorated and a large Christmas tree stands near a fireplace. The commentary encourages customers to visit Eldon Square where they will find a host of shops ready to satisfy their Christmas needs. The mother hands a Christmas present to an over-burdened father who is carrying other presents. The mother puts a gift wrapped present on a low table where an older couple sit and a dog sits nearby. The mother enters a dining room where all the family are sitting down to a Christmas meal. A static image shows a promotional notice for Eldon Square. A logo for Eldon Square features in the centre. The entire notice: Title: You Know Where – Eldon Square Shopping – Newcastle upon Tyne The whole advert is repeated with the promotional notice displaying an additional piece of information placed at the top right hand corner which reads; ‘Now Open Extra Late Thursdays’. Another repeat ends the film, this time the additional information on the promotional notice reads; ‘Now Open Extra Late Weekdays’.