Two thirty second television Christmas advertisements for shopping at Eldon Square in Newcastle produced by Jay Film and Video Productions. A fairy flies across a living room which is heavily decorated for Christmas. The film then shows a glass globe novelty often associated with Christmas with a snowman inside; shake the liquid in the globe and snow begins to fall. In this case the contents are Santa Claus with an array of presents. He points to some of the wrapped presents which have...

Two thirty second television Christmas advertisements for shopping at Eldon Square in Newcastle produced by Jay Film and Video Productions. A fairy flies across a living room which is heavily decorated for Christmas. The film then shows a glass globe novelty often associated with Christmas with a snowman inside; shake the liquid in the globe and snow begins to fall. In this case the contents are Santa Claus with an array of presents. He points to some of the wrapped presents which have additional labels on them carrying the names of well-known stores such as Argos, Boots, W H Smith and Bainbridge. The commentary outlines the attractions and range of stores that can be found in Eldon Square shopping centre in Newcastle.. A young girl opens presents and picks out a teddy bear which she cuddles which ends the film. Title: Eldon Square shopping – Magical Christmas shopping at the heart of Newcastle City Centre. The advertisement is repeated with a slight difference of wording in the end title. Title: Now Open Extra Late - Eldon Square shopping – Magical Christmas shopping at the heart of Newcastle City Centre.