A promotional film produced by Jay Productions for Childcare, a North Tyneside Council enterprise, that provides a variety of childcare facilities or arrangements for working parents. The film looks at six of the services Childcare can offer from working with employers to create workplace nurseries to providing qualified nannies and childminders as well as run nurseries, creches and afterschool clubs. The film speaks with both parents and staff at Childcare about the benefits to both parent...

A promotional film produced by Jay Productions for Childcare, a North Tyneside Council enterprise, that provides a variety of childcare facilities or arrangements for working parents. The film looks at six of the services Childcare can offer from working with employers to create workplace nurseries to providing qualified nannies and childminders as well as run nurseries, creches and afterschool clubs. The film speaks with both parents and staff at Childcare about the benefits to both parent and preschool child as well as the standards and monitoring they have of staff. The film is narrated by actor Christopher Timothy. A small boy and his mother come into a Childcare nursery or creche, he joins hands with a group of other young children there. Title: Childcare: Years Ahead The children dance in a circle changing to the mother arriving at the place of employment and working at her desk. Women come and go from the Childcare shop on Station Road in Whitley Bay. A graphic of a blackboard with three large tags placed on it highlighting those things parents need to look for when looking for childcare; choice, quality and value. The first of the three tags ‘Choice’ is broken down into six parts beginning with ‘Consultancy’. A man and two women working for the Department of Social Services (DSS) Longbenton arrive at their office. They sit around a table looking over and discussing a plan for a new workplace nursery laid out in front of them. Returning briefly to the blackboard the next park looked at is ‘Nursery’. In a new workplace nursery opened in 1990 small children sitting around tables eating while being watched over by members of staff. As the camera pulls back another woman sit working at an office desk that looks out onto the nursery floor. In another part of the nursery a baby and toddler play changes to the mother seen previously working at her desk leaving and sitting with her child in the nursery reading together. At a table two small children drink classes of water while around them Childcare workers engage with other children in various activities such as painting. Outside the children play on various pieces of play apparatus including a slide, back inside a member of staff sits with a mother discussing their baby’s daily activities. Returning to the blackboard a tag reading ‘Nannies’ is selected. A Childcare nanny arrives at the home of a client and is met by the mother and child. In the living room the nanny plays with the child changing to her taking the child for a walk along a suburban street. In a Childcare office a woman on the telephone speaking with someone who is interested in applying for a job with the nursery. Back in the home the mother returns from work. The Childcare blackboard again and this time the ‘Childminder’ tag is selected. Sitting on a carpet a female childminder plays with two small children, another woman appears carrying a stair gate. They chat about their work. The ‘Creche’ tag is next on the Childcare blackboard changes to a large empty room. Several Childcare workers appear carrying different pieces of play equipment setting them up around the room. The room ready and the children are brought. A montage follows of children at play around the room. One of the children yawns and the sequence ends with the room changes to being empty again, only a football rolling across the floor. The final tag on the Childcare blackboard, ‘After School’ now comes forward and the film changes to a group of older children sitting around a table painting, one boy puts on a decorative face mask. Back with the Childcare blackboard the six service tags highlighted previously are mixed and matched to represent how they can fit with the needs of the parent and specification of employer. The second of the three qualities featured at the start ‘Quality’ comes forward. Interview with Joanna Laverick, Childcare Development Manager about the Childcare philosophy of quality based around the unique and specific needs of each child and parent. Over a montage of various Childcare workers playing and interacting with children in different places, in voice-over they talk about their experiences of working for Childcare. Interview with Pat Coe, General Manager – Nurseries who insists that all their staff are qualified and have experience. She goes onto talk about ‘quality monitoring’ of staff plus the service training that is available. As she talks a meeting of Childcare workers taking place around a conference table. Back to the Childcare blackboard and the third key quality of ‘Value’ is highlighted. In the Childcare office a woman takes a telephone call, near to her a second speaks with a third sitting the other side of the desk. In another office a woman takes a leaflet from a rack changing to an open plan office where two women sit at desks typing using a typewriter. Along the bottom of the screen details of the kind of records created by the organisation, a woman sits at a computer creating a ‘Childcare Enterprise’ spreadsheet. Back in the nursery children continue to play watched over by members of staff. A male Childcare worker places a boy on his knee, a woman sits with a boy and girl reading to them. Interview with Gill Ramsay, Resources Manager at DSS Longbenton and Karyn Robson, Personnel Officer at Midland Bank who talk about the benefits to both their employees and children of having work-based childcare facilities on their site. Interview a mother and father about the benefits to them and their children of Childcare services. The film ends with a vox pop of some of the older children who explain why they like coming to these Childcare facilities. Title: Childcare. For more information contact: the Childcare shop, 27/29 Station Road, Whitley Bay, Tyne and Wear, NE26 2QZ or telephone (091) 2971688 Title: Jay Productions End title: © Jay Productions 1992