Metadata
WORK ID: YFA 7263 (Master Record)
Title | Year | Date |
YOUTH HAILS ADVENTURE | 1933 | 1933-01-01 |
Details
Original Format: 16mm Colour: Black & White Sound: Silent Duration: 57 mins 20 secs Genre: Promotional Subject: Travel Environment/Nature Entertainment/Leisure Countryside/Landscapes |
Summary Youth Hails Adventure is one of the earliest promotional Youth Hostels Association films. The film follows the individual stories of some of the employees of the same company as they each go on a summer holiday. Most of them choose a fun and affordable hostelling holiday as members of the YHA; they are shown enjoying various activities on their countryside journey or in the hostels themselves. The more wealthy members of the company (the owner of the business and his son) originally choose a more relaxed holiday in a hotel, but ultimately decide that a YHA holiday is more fulfilling, and decide to join the others on their holiday instead. |
Description
Title card - ‘Youth Hails Adventure’ within an illustration of two people hiking.
The same two people (in real life) are shown walking through a field.
Intertitle - ‘An English Summer’.
The cloudy sky is shown.
Mountain views are shown.
A castle and a bridge is shown.
A man is shown carving a large stick/branch with a knife.
A group of cows are shown being herded by a man on a country path by some houses.
A view of the town/village through an archway.
Someone on a horse and cart...
Title card - ‘Youth Hails Adventure’ within an illustration of two people hiking.
The same two people (in real life) are shown walking through a field.
Intertitle - ‘An English Summer’.
The cloudy sky is shown.
Mountain views are shown.
A castle and a bridge is shown.
A man is shown carving a large stick/branch with a knife.
A group of cows are shown being herded by a man on a country path by some houses.
A view of the town/village through an archway.
Someone on a horse and cart travelling up a country lane is shown.
A boat on a lake is shown.
A man in a rowing boat on the lake is shown.
Intertitle - ‘An English Summer’.
Smoke from an industrial chimney is shown.
Machinery is shown.
A traffic warden signalling in the road is shown as a car drives past.
The fire brigade on a fire engine are shown driving down the street.
Traffic including lots of London buses is shown on the busy roads.
People walking around on busy streets are shown.
Ladies sitting at a desk with typewriters are shown - one of them gets up and reads the piece of paper she has typed.
Intertitle - ‘Holiday Plans keep some of the large office staff “busy” ‘.
Close-up of a door which reads ‘Saville & Son Director’s Office’.
An office interior is shown. A man sits at a small desk in the corner next to a telephone. Another man puts something down on another desk, and then files paper away into the box files that are on the desk with the first man.
Intertitle - ‘ “Well! Holidays tomorrow! What are you doing about it?” ‘
The two men chat to each other; the standing man shows the seated man a YHA pin badge on his lapel.
Intertitle - ‘ “YHA? What on earth’s that? Sounds better than the Grand Hotel at Brightpool, anyhow” ‘
The two men continue talking.
Intertitle - ‘ “Well, it means Youth Hostels Association and -” ‘
An older man enters the office, takes off his hat and sits at a desk. He looks at some envelopes and presses a button on his desk. The clock on his desk is shown - it reads 4 o’clock. A woman enters the office and places some teacups down on each of the desks.
The man on the corner desk notices the YHA pin badge worn by the lady who brought the tea.
A close-up of a door reads ‘typists’ office’.
A close-up of a Hampton’s Railway Guide is shown.
A lady is shown at a desk writing in a notebook whilst looking at the guide. The tea lady brings a teacup to the lady at the desk. The man with the YHA pin enters with his cup of tea, and looks over the shoulder of the lady at the desk.
Intertitle - ‘ “If you’re wanting a spree go to Blackton-on-Sea, If your nose is all shiny take a dip in the briny, You can sit on the sand holding somebody’s hand, Or eat winkles for tea at Blackton-on-Sea” ‘
The man finishes talking to the lady and wanders off. The lady looks confused.
The lady with the tea and the lady at the desk are now shown sitting down. One of them is using a typewriter and one of them is powdering her nose. They are both chatting and laughing.
A close-up of a door reads ‘Enquiries’.
The man with the YHA pin badge looks at a calendar, and then sits at a desk. He looks at an itinerary for his holiday, which shows various places he will be walking on which days.
The first man from the corner desk enters; he picks up the paper itinerary and laughs.
Intertitle - ‘ “What is this YHA?” ’
A leaflet is passed over to him.
Shots of the YHA logo are shown on sign posts.
The leaflet is shown to be a membership card.
A group of people are shown walking down a country lane.
A silver coin in someone’s hand is shown.
Two men are shown laid in youth hostel bunk beds.
YHA logos are shown as signs on buildings.
The second man is shown explaining his itinerary to the first man.
A drawn map of his journey is shown, which includes Thursley, Four Marks, Old Aresford and Winchester.
The first man puts the YHA booklet into his pocket.
A compass is shown. The pointer moves around all 4 coordinates.
A poster reads ‘North - For Lakeland Hills and Vales’ with an image of mountainous countryside on it.
A poster reads ‘East - For a bracing breeze and a sandy shore’ with an image of a family running on the beach.
A poster reads ‘South - for Sunshine’ with an image of a steam engine on it.
A poster reads ‘West - for moors and rocky coasts’ with an image of some cliffs on it.
A chauffeur is shown putting bags into the boot of a car. He then runs to the car door and opens it, where two men then get inside. He then sits in the driver’s seat as a butler puts the rest of the bags into the car. The car drives away and down a long countryside driveway.
A lady is shown getting ready to leave on her bicycle; an older lady brings her rucksack to her. The pair say goodbye to each other and the lady on the bike rides away as the older lady waves at her.
The lady on the bike rides through the streets of the town and ends up at a train station.
A sign reads ‘The Welshman: Crewe - Chester - Bangor - Holyhead’
An LMS steam locomotive (5936) is shown pulling a train out of the station.
A blackboard reads ‘Next boat to Blackton-on-Sea leaves 10.30am’.
A luggage label on a suitcase reads ‘[illegible]...Sea View Blackton-On-Sea’.
A large boat is shown on the water, full of people on the deck.
A man in walking clothes with a rucksack is shown waiting for a bus.
The chauffeur-driven car is shown travelling down a country lane.
The steam train is shown travelling by a castle.
The boat continues travelling down the river.
The bus is shown travelling down the road.
Two men in walking clothes are shown making their way down a countryside path.
Terrace houses are shown.
A view of the beach is shown.
A woman with the labelled suitcase reaches the terraced houses, and enters the gate that reads ‘Sea View’. She knocks at the front door and is let inside.
A map is shown. An arrow points to an area in North Wales.
The lady on the bike is shown riding along a countryside path. She reaches a building where a lady with some papers stands outside, and then shows her in.
A sign reads ‘Grand Hotel’.
The car is shown arriving at the hotel, where a well-dressed man is ready and waiting to help the passengers with their bags. The two men step out of the back of the car.
Intertitle - ‘To Thursley Hostel’.
Two men with rucksacks speak to a lady with some papers and she shows them inside.
Close up of ‘House Book’ which reads From 15th July to [blank] 1958.
A list of names in the book is shown.
Men getting undressed in a room full of bunk beds is shown. One man is showing some of the others a book/album. Shots of them laid in bed are shown. A lit candle next to one of the beds is put out by one of the men using his fingers.
Intertitle - ‘End of Reel One’.
A woman carrying a bucket and a basket walks down a garden path. She is shown throwing seed from the bucket to a group of turkeys. She is then shown picking berries from a bush, and then she is shown walking back up the garden path.
Coats hanging on a bunk bed frame are shown. A man in the top bunk wakes up, stretches and gets out of bed. He starts making noise next to the bottom bunk so that the man sleeping there thinks the noise is a part of his dream; he wakes up and laughs.
A group of men are shown washing their faces in some bowls of water. A man is shown shaving his face in a mirror.
In another set of bunk beds, a woman wakes up on the bottom bunk. She starts to push up the mattress of the top bunk until the woman above her wakes up, and then the woman on the bottom bunk pretends to be asleep. The woman from the top bunk gets out of bed and then drags the woman on the bottom bunk out of bed too. Other ladies in the dorm are shown getting ready.
A woman is shown booking eggs and bacon in a pan. She says hello to two men who enter the room. She sets the table; the woman and a few other men sit around eating breakfast.
Exteriors at Sea View are shown.
A family inside is shown having breakfast at a table. A small girl accidentally knocks her tea over. The family don’t appear to like the breakfast.
The mountains behind a youth hostel are shown. A group of men and women are sat outside having breakfast.
A man is shown rock-climbing up a rocky gorge of the mountain with a rope attached to him.
One of the women at the table outside writes a postcard.
The group leave the youth hostel and point towards the mountains.
The group are shown rock climbing up the mountain. They are then shown walking uphill across a rocky area.
A small waterfall is shown.
The group are shown helping each other down a rocky hill.
The group sit down on some grass by a lake and drink from some flasks.
The grand hotel sign is shown.
The two men in the grand hotel are shown eating breakfast at a table outside, served by a butler. The older man is reading a newspaper.
The younger man goes inside and writes a cheque at a writing bureau. He puts it in an enveloped address to ‘The Secretary, Youth Hostel Association’. The envelope is put into a pillar postbox.
A sign reads ‘Youth Hostels Association. National Office.’
The letter is opened and a membership card on the desk is shown.
A man is shown carrying a bag of mail to the post office.
The two men from the hotel are shown playing golf on a golfing range. They return to the car where they are served alcohol in wine glasses. A letter is passed to the older man.
Intertitle - ‘ “I’ve got to dash off on business. I’ll have to leave you till tomorrow.” ‘
The older man jumps into the car and is driven away by the chauffeur. The younger man looks disappointed.
Meat is shown being cooked in a pan over an outdoor fire. Two men eat the food and then put out the fire. They take their shirts off and lay down in the grass.
The lady with the bike is shown having trouble with her bike wheel. A nearby couple help her to fix it, and then they are shown riding down the road.
A sign reads ‘Grand Hotel’.
The younger man packs up his things, and leaves a note for his father revealing that he is going away on a ‘real’ holiday having signed up to the YHA.
A group of men are shown building a wooden structure from timber. Logs are shown being chopped up. Other men are shown working on the gardens with shovels.
A building across a lake is shown.
An older man gets out of a car, followed by three younger men.
Intertitle - ‘ “I’ll put up at this pub. Have a good walk and be back for an early start tomorrow.” ‘
He waves them off and says something to the chauffeur.
The three young men are shown climbing over a gate.
A sign reads ‘Derwent Hall. Members Only.’ with the YHA logo.
They walk into the youth hostel building, shaking the hand of the man on the door.
A map of Cumbria is shown.
The skyline across a lake is shown, followed by views of the lake by boat.
A sign reads ‘Westmorland and Lancashire Joint Ferry Committee - Windermere Ferry - Schedule of Tolls’.
A group of people on bikes (three women and a man) cycle down a road.
A sign shows the YHA logo with an arrow pointing left.
Intertitle - ‘TO THORNEY HOW HOSTEL GRASMERE’.
The cyclists continue down a path and dismount the bikes.
A sign reads ‘DERWENT HALL, MEMBERS ONLY, YHA’.
Back at Derwent Hall, the three young men wave goodbye to the man on the door.
The three men talk to a man wearing a suit and flatcap, who appears to be helping them with directions. One of the men picks a postcard up off the floor. The postcard reads: ‘Idwal Cottage’ at the top, and the correspondence reads ‘Dear Bob, we are just off for a day’s climbing. Tomorrow we make for the Lake District on bicycles. This is better than wrinkles at Blackton!! Joan.’ The address reads ‘J. Roberts _____, Youth Hostel, The City Mill, Winchester’. The young man hands the postcard to the man in the flatcap.
Intertitle - ‘All right. Let’s go round by Grasmere and see if we can find her.’
The three young men and the man in the flatcap all get in a car.
The map of Cumbria is shown, with Grasmere outlined.
A view of a lake and mountains is shown.
The three women and the man are swimming in the lake in their swimwear and swim caps. They get out of the water and dry themselves with towels.
When dressed, the group retrieve their bicycles and wave goodbye to a man and a woman standing nearby. They cycle past a signpost which shows 12 miles to Keswick.
A sign shows the YHA logo and an arrow pointing left.
Intertitle - ‘TO THORNEY HOW HOSTEL, GRASMERE.’
The car containing the three young men and the man in the flatcap pulls up outside the youth hostel at Grasmere. They are greeted by the man who recently waved goodbye to the group on bicycles. He points them in the direction that the group left in, towards Keswick.
The group with the bicycles are shown walking the bikes up a steep road. They stop near the top of the hill on a bench for a short rest. The car with the group of young men inside drives up the hill, and the woman from the group who works at Saville & Sons flags down the car.
The woman brings two of the men (colleagues) from the car over to her group of friends to meet them. They all shake hands, along with the man in the flatcap who also comes to join them.
Intertitle - ‘We’ll cycle over tomorrow and help.’
The woman is shown talking.
Intertitle - ‘The Roman Wall’.
A large group of people are shown walking down a roman wall??. Some of them are then shown sitting on the wall, with some of them eating some food.
Two men are shown measuring up an external doorway. The group of three younger men and the older man with the flatcap pull up to the doorway in the car. They get out and are shown through the door by the men outside.
The older man is shown emerging from a tent, followed by a dog. He washes his face with water from a bucket, and dries his face on a towel which he had put on a tent rope. The three younger men peer out from a larger tent, and watch as the older man does some floor exercises. He laughs as he notices the men looking at him.
The older man goes to chat to the chauffeur of his car.
Intertitle - ‘We’ll go and hire a lorry to collect the stuff they want.’
They continue chatting, and then they get in the car and drive away.
The older man is shown giving money to another man. The chauffeur is then shown trying to wind up a vehicle, but the other man does it for him.
The younger men come out of the youth hostel and watch as the hired lorry drives back towards them. Together, they unload the back of the lorry, which contains various bits of furniture and equipment.
A montage shows the older man with a wheelbarrow, some grass being hacked with a scythe, a saw on some wood.
The group of four with the bicycles arrive at this youth hostel and are greeted by everyone else.
A busy city road full of cars is shown.
Back in the office, the ladies on the typewriters are shown. A woman enters the room.
A sign on a door reads ‘Saville & Son, Director’s Office’.
The woman is shown tidying books on a desk, when a man in a suit approaches her.
Intertitle - ‘The Boss says he’s got some urgent business that’ll keep him busy till it’s finished.’
He hands the woman a postcard.
Intertitle - ‘BUSY TILL IT’S FINISHED’.
A montage shows the saw and wood again, followed by clearing up debris into a wheelbarrow outside, then a paint bucket being passed to the older gentlemen, who gestures how he shall use the paintbrush. A woman’s hands are shown sewing, a man is shown polishing a window, another man is shown sweeping dust outside, some women are shown hanging curtains.
Intertitle - ‘IT’S FINISHED’.
The group are shown hanging a YHA sign onto the wall outside. They all cheer.
A man is shown emptying his rucksack onto a table.
Context
The Youth Hostel Association was founded early on in 1930, based on an earlier 20th century German model, and soon expanded to host nearly 200 hostels over the next five years. YHA is still running today as a charitable organisation registered with the Charity Commission which currently operates over 150 youth hostels across England and Wales. From the outset, the YHA recognised the importance of film in promoting their message and have made numerous promotional films across the years. Until...
The Youth Hostel Association was founded early on in 1930, based on an earlier 20th century German model, and soon expanded to host nearly 200 hostels over the next five years. YHA is still running today as a charitable organisation registered with the Charity Commission which currently operates over 150 youth hostels across England and Wales. From the outset, the YHA recognised the importance of film in promoting their message and have made numerous promotional films across the years. Until recently, these were all preserved and archived by the YHA themselves, and often archive footage was reused to create new promotional films. These films were the subject of a BBC documentary “Nation on Film: Youth Hostelling the first 100 years” in 2009, before the films were all donated to the Yorkshire Film Archive later that year.
Youth Hails Adventure was the first promotional film made by the YHA, shortly after its foundation. It was released in 1933, the same year that Youth Hostel Trust was set up to organise holdings of all the properties (previously held by a number of regional groups), and when the YHA was recognised as a charity. According to historians of tourism Keith Hanley and John K. Walton, the YHA “was an early user of film to get its message across, and ‘Youth Hails Adventure’, its earliest effort, was at pains to emphasize the movement’s potential for class reconciliation, its seductive combination of freedom and discipline, and its essential wholesomeness and innocence.” The film premiered in December 1933 at Tonybee Hall, a YHA property, to an audience of around a hundred, including “officials, schoolmasters, clergymen, press, reporters.” The screening was introduced by Professor Trevelyan: first president of the YHA National Council. The film advertises the new YHA to its intended audience by using a fictional narrative to establish the organisation’s message and object of bridging the class and gender divide through a love of the countryside. The story follows three young working people on their holidays: Bob, the office boy; Joan a junior typist; and John, the boss’ son. Bob and his friend Harry embark on a walking tour via several youth hostels in Surrey towards Winchester, while Joan and her friends are seen cycling and rock climbing around North Wales and the Lake District. John, meanwhile, visits a fancy hotel with his father, but soon gets bored and runs away to become a member of the Youth Hostel Association so he can join Bob and Harry on their adventures. The film goes on to show how much better a time John has on the rugged youth hostel trail with his working-class friends – learning to cook, having a group sing song, and bathing naked in the river - than he did in the stuffy dinner parties and golf courses at the fancy hotel with his father and their more middle-class friends. The story ends with John’s father chasing him down, only to have a change of heart and agree to help the boys (now joined by Joan and friends) to build a new youth hostel in Cumbria called Roman Wall. The building of a new hostel is significant as, already in 1933, the YHA was starting to suffer from what it referred to as “Peak Load Problem”: due to all working people’s holidays being taken during busy summer period and bank holidays, hostel beds were soon oversubscribed and thousands of members had to be turned away. Hostellers were advised to book many weeks in advance, with three months being the maximum advance allowed. Many hostellers did plan their rambling with three months’ notice, but this in turn disadvantaged those who were not able to secure time off so far in advance. According to YHA historian Oliver Coburn, this necessity of planning well in advance also went against the hostelling ethos, as it “discourages the spirit of “Wanderlust” which gave the Youth Hostels movement its original inspiration. The true wanderer prefers not to be tied to a fixed itinerary.” The most effective solution, according to Coburn, was to build more hostels to ease pressure on the limited number of beds at peak times. The title of the film (Youth Hails Adventure) is a play on words of the organisation’s acronym, YHA, which connects the organisation directly with the ethos of youth hostelling as a source of the adventure young people craved, and that the YHA aimed to provide. The original object of the YHA, set out in 1930, was: 'to help all, especially young people of limited means, to a greater knowledge, love and care of the countryside, particularly by providing hostels or other simple accommodation for them on their travels'. This idea of ‘limited means’ is represented by the lower-class characters in the film, Bob and Joan. In 1933, Britain was struggling with a rising cost of living (compared to prices before the outbreak of WWI). The July issue of the Ministry of Labour Gazette for 1933 claimed that “At 1st July the average level of retail prices of the commodities taken into account in the statistics compiled by the Ministry of Labour (including food, rent, clothing, fuel and light, and miscellaneous items) was approximately 38 per cent above the level of July 1914.” During this time, the YHA made sure to keep their prices affordable, with membership costing 2s 6d (12.5p), and a basic rate for one night in a hostel starting at 1s (15p). The rates were kept low by guests being expected to take part in the daily chores (as shown in the film with John, Bob, and Harry helping with the washing up), which reduced maintenance costs. This made the YHA a much cheaper option than other contemporary programmes such as the Worker’s Travel Association, a Labour party movement founded 1921 “to offer organised, overseas travel to working-class people who would otherwise have been unable to make the journeys.” The hostelling ethos is about accessibility of the countryside – making sure that everyone, regardless of means, has access to adventure. This idea of access was particularly prevalent during the early days of youth hostelling in England, as access to the countryside was more restricted in the 1930s and relied on the support of the landed gentry to give access to their land. Class tensions between landowners and ramblers or trespassers meant access to the countryside was a contested issue. Youth hostelling therefore flourished as part of a wider liberal movement focussed on getting ordinary people into the great outdoors. This is seen in the film (approx. 16:45-20:55) through the focus on Joan and her friends going rock climbing in North Wales. According to the documentary “Nation on Film: Youth Hostelling the first 100 years”, mountaineering was very much a rich man’s pastime in the 1930s, but the YHA helped make it more accessible to men and women of the lower classes. The film’s relatively low set budget is revealed by the wind that can be seen blowing through Joan’s clothing and ruffling Bob’s hair during the office scenes at the start of the film. This is because the indoor scenes were actually shot outside, which was much cheaper due to the lack of lighting required. The film is also silent, despite the fact that talkie film technology had been popular in Britain since 1929, suggesting the budget for sound may not have been available. The film itself was screened in churches and village halls rather than cinemas. Sending out films instead of live speakers was a marketing tactic that allowed the YHA to promote their message while saving money on travel expenses associated with live talks. This low budget model of delivery contributed to the financial success of the film: the total cost of the film was £200, which, according to YHA historian Oliver Coburn, “paid for itself two or three times over”. As well as a financial success, the film was also very popular: “The success of “Youth Hails Adventure” was immediate, and in the next years the demand for it was extremely heavy. Several copies of the film were in constant circulation all over the country.” The film also raised money for the YHA by promoting the idea of paid membership. Though membership was not necessarily compulsory to stay in a YHA hostel, the film shows John filling out a membership form before he goes to stay in a hostel. According to Coburn, the film’s emphasis on the two “English Summers” in the opening shots of the film allows them to promote YHA membership as the “passport” that allows one to cross from “dim offices and sweltering factories of our great cities” to “a luxuriance of flowers and shadow-speckled sunshine”. The film references a number of different youth hostels, some of which are still active today. Idwal Cottage, visited by Joan on her cycling tour and the base of her climbing expedition, is the oldest YHA hostel, built in 1931, and one of only two from the initial 1930s boom that are still in use and operated by the YHA. It was originally quite a small hostel, sleeping 32 in bunk beds, and so hostellers would often have to sleep outside (and store their bikes in the coal shed). The hostel built by the full cast at the end of the film, Roman Wall, was a real YHA hostel which was opened the following year in 1934. It was located at East Bog Farm in Hexham, Northumberland, and was active from 1934-1968. Although ‘Roman Wall’ was perhaps its original name, its final official final name was ‘Once Brewed’. The story behind this is supposedly that the hostel was named by Lady Trevelyan, who suggested that “tea was a more suitable drink than that found at the Twice Brewed Inn [a local pub in Hexham].” Lady Trevelyan was a member of the wealthy Trevelyan family of Northumbria who were one of the YHA’s early benefactors. She worked with the architect F. Austin Childs to design Once Brewed, and served as a YHA ‘hostess’ (as opposed to a warden) at Wallington hostel in Morpeth, Northumberland. |