Accompanied by instructional Title cards, this marketing video for Bradford Sheep Marking Fluid shows the process of wetting and branding the sheep’s wool with the marking fluid and a branding tool. This is followed by the process of washing the wool and putting it through a mangle to remove the branding after the wool has been sheared from the sheep. Bradford Borough County Crest (Labor. Omnia. Vincit.) appears at the start of the film, followed by the title card ‘City of Bradford...

Accompanied by instructional Title cards, this marketing video for Bradford Sheep Marking Fluid shows the process of wetting and branding the sheep’s wool with the marking fluid and a branding tool. This is followed by the process of washing the wool and putting it through a mangle to remove the branding after the wool has been sheared from the sheep. Bradford Borough County Crest (Labor. Omnia. Vincit.) appears at the start of the film, followed by the title card ‘City of Bradford By-Products Department presents’ and then a shot of a can that has the label ‘Bradford Sheep Marking Fluid.’ Title – Photographed and produced by F. G. Dewhirst. Title – This is the first marking fluid to possess all the properties required by sheep farmers and the wool industry. Title – 1 completely fast to water 2 permanently clear and bright 3 completely removed by mill scouring 4 cheap to buy – economical in use. A farmer dunks a sheep in water, then the sheep walks into a small wooden enclosure. The sheep is marked with reddish marking fluid and a branding tool (branding: “ER” on the sheep’s side). The process is repeated with the next sheep in line, featuring a closer look at the marking fluid and the branding tool. A sheep already branded is dunked in water and enters the pen. Title – Bradford Sheep Marking Fluid not only withstands the weather but also dipping operations – yet it is easily removed by scouring. Title card – The wool normally passes through at least four bowls of soap/alkali solution with a mangle between each… Title – This abbreviated process – equivalent to a three-bowl scour – successfully removes the brand mark. The farmer puts loose wool containing the brand mark into a water tank and gently presses it down into the water. The wet wool is put through a mangle and then back into the water again; this is repeated a few times. The wool is now clean/unbranded. There is a shot of a stack of Bradford Sheep Marking Fluid tins. Some of the open tins reveal different colour options (red, green, blue). Title – The End.