Metadata
WORK ID: YFA 2328 (Master Record)
Title | Year | Date |
THE THREATENING VEIL | 1964 | 1964-01-01 |
Details
Original Format: 16mm Colour: Colour Sound: Sound Duration: 30 mins Credits: Produced by I.C.E. FILMS LTD - London and Leeds. Subject: INDUSTRY MEDIA / COMMUNICATIONS |
Summary A promotional film for IZAL disinfectant products, this film centres on a traditional family and the everyday battle against germs and bacteria. The film employs a narrator who discusses the necessity of effective cleaning products and proper sterilisation to ensure that we lead a healthy life. |
Description
A promotional film for IZAL disinfectant products, this film centres on a traditional family and the everyday battle against germs and bacteria. The film employs a narrator who discusses the necessity of effective cleaning products and proper sterilisation to ensure that we lead a healthy life.
Title - The threatening veil.
Another painting is shown.
Title - Sponsored by IZAL to promote an awareness of hygiene.
The camera goes to a close up of a picture of a young girl and then a dissolve...
A promotional film for IZAL disinfectant products, this film centres on a traditional family and the everyday battle against germs and bacteria. The film employs a narrator who discusses the necessity of effective cleaning products and proper sterilisation to ensure that we lead a healthy life.
Title - The threatening veil.
Another painting is shown.
Title - Sponsored by IZAL to promote an awareness of hygiene.
The camera goes to a close up of a picture of a young girl and then a dissolve transition is used to signal the change to Victorian times, where the girl from the painting is lying in a hospital bed. The girl is being watched over by a doctor and her parents, all of whom are dressed in period clothing. The camera pulls back and a man appears from thin air wearing a modern day suit, and then proceeds to talk about germs, dust and the fatal consequences of not disinfecting properly.
Cut to modern times and the family are now at home. The mother attempts to wake up her daughter who fails to get out of bed. Then in the kitchen, the mother complains to her husband about the daughter's apparent laziness, and during this scene several shots reveal IZAL products placed around the kitchen. The camera pulls back through a window revealing the suited man, who then narrates as the family goes about their morning routine giving background information (job titles/family role) about the portrayed characters. The suited man then gives a piece to camera talking about bacteria that is picked up 'outside the home', and the camera pans through a supermarket, school and workplace again reiterating the point about general hygiene in public places.
The action moves into to a factory, where the father works, and shows men in the shower. The suited man appears again and discusses some of the infections that can be picked up in the workplace. Close ups of the men's feet are shown as they shower. Cutting back to the narrator, who, standing in front of a poster warning against dermatitis, moves on to talk about the dangers of dust.
There are nice long shots of the factory as the father goes about his job, and the narrator talks about dust thriving on flat open surfaces. This sequence continues into a typing office, where a woman sneezes - creating more germs, and then onto the canteen, where the suited man reappears to discuss the dangers and precaution involved in food handling. Moving on to the school, where the daughter is singing in a choir, there are shots that show the school cleaners mopping floors and scrubbing toilets using IZAL products.
Cutting to a school gymnasium, the suited man reflects that in modern time's severe injuries are far more treatable thanks to modern sterilisation and disinfection methods. The daughter then goes on to injure herself after a fall and is rushed to hospital in an ambulance.
The first shot in the hospital shows a doctor washing his hands with soap. The girl undergoes an operation, and the suited man gives a piece to camera in the operating theatre; he talks about how all aspects of hospital work must have effective sanitations procedures to ensure that infections and diseases are not spread. There are then shots of cleaning taking place in the factory, canteen and school, and the final scene shows the parents reunited with their daughter after the successful operation. The suited man then walks off down the corridor and vanishes
Title - IZAL LTD. Wish to acknowledge the facilities kindly given by - Sheffield education committee - Southampton general hospital - Plaistow maternity hospital.
Title - Produced by I.C.E. FILMS LTD - London and Leeds.
Title -IZAL - Service to cleanliness - Complete . Planned. Economical.
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