A 1970 Walter Willson advertisement for a promotion of Ardmona tinned fruit from Australia at their self-service grocery stores in the North East.  Customers grab cans of Ardmona tinned fruit from a stand at a Walter Willson grocery store. A branding poster advertises 'Walter Willson the smiling service store'. A store manager in a white coat and black bow tie presents the promotional spot: "The Ardmona assault troops are in action again. Why? Becasue they've got good...

A 1970 Walter Willson advertisement for a promotion of Ardmona tinned fruit from Australia at their self-service grocery stores in the North East.  Customers grab cans of Ardmona tinned fruit from a stand at a Walter Willson grocery store. A branding poster advertises 'Walter Willson the smiling service store'. A store manager in a white coat and black bow tie presents the promotional spot: "The Ardmona assault troops are in action again. Why? Becasue they've got good taste." Entering a back office, he introduces specially priced bargains from the Ardmona product range "all the way from sunny Australia". Ardmona cans of pears are 1/9 and peaches 1/6.  A woman customer peaks around the office door and a mob of women dash in and make a grab for the Ardmona cans stacked on the manager's desk as he continues to promote Walter Willson. The advert ends with a product stock shot of the tinned fruit with bargain price tags with a Walter Willson brand board positioned behind.