A 30 second television advertisement for Vaux Breweries to promote their Samson beer. The film features two teams taking part on a tug-o-war match over a barrel of the Samson. The advert ends with the winning team posing for a photograph wearing ‘Samson’ t-shirts. The advertisement begins with a man removing his glasses and a second man taking off a scarf. Other men in the background are seen warming up for a sporting event. A red ribbon is tied to a barrel of Samson beer which is also...

A 30 second television advertisement for Vaux Breweries to promote their Samson beer. The film features two teams taking part on a tug-o-war match over a barrel of the Samson. The advert ends with the winning team posing for a photograph wearing ‘Samson’ t-shirts. The advertisement begins with a man removing his glasses and a second man taking off a scarf. Other men in the background are seen warming up for a sporting event. A red ribbon is tied to a barrel of Samson beer which is also attached to a section of rope. The film cuts to show a man removing is trousers and chalk being rubbed into a number of pairs of hands. Outside in a field two teams of competitors, one in dark tops the other light, prepare for a of tug-o-war, some digging their heels into the mud, others placing the end of the rope over their shoulders. Each side takes the strain as the competition begins, and the barrel of Samson is lifted in the air. General views of each side pulling, but those in light tops are stronger pulling those in dark tops into a stream. Inside a barn one of the winning team puts on a Samson T-shirt while three pints are brought over and passed around. The film cuts to show a man with a camera before the advert ends on a view of both teams posing in front of the barrel, a number of pints of Samson’s arranged around the barrel.