A 30 second television advertisement for Vaux Breweries to promote Norseman lager ‘a lager for men’. A man comes to the window of a public house to order four bottles of Norseman lager which are opened by hand and served to him by a Viking warrior. The advertisement begins on a man outside a public house standing at an open window. He looks at an unseen barman and orders three bottles of Norseman lager. A Viking looks back at the man with a smile followed by the cap of a bottle of beer...

A 30 second television advertisement for Vaux Breweries to promote Norseman lager ‘a lager for men’. A man comes to the window of a public house to order four bottles of Norseman lager which are opened by hand and served to him by a Viking warrior. The advertisement begins on a man outside a public house standing at an open window. He looks at an unseen barman and orders three bottles of Norseman lager. A Viking looks back at the man with a smile followed by the cap of a bottle of beer being flicked off by a thumb. A tray of lager in both glasses and bottles are passed to the man on the other side of the window. In quick succession the caps of three more bottles of lager are opened by hand and a larger is poured into a drinking horn. The advert ends with the Viking sitting back and relaxing on a wooden pub bench drinking lager from his horn.