A 30 second television advertisement for Vaux Breweries to promote Norseman lager; ‘a lager for men’. The advert opens on a battle axe landing in a dart board and a traditional Viking warrior with long beard and horned helmet walking into a public house carrying a barrel. He places it on the bar and is poured a pint which he drinks along with some of the locals. The advertisement begins on a dart board with the Vaux logo on the padded surround. Two darts land on the board followed by a...

A 30 second television advertisement for Vaux Breweries to promote Norseman lager; ‘a lager for men’. The advert opens on a battle axe landing in a dart board and a traditional Viking warrior with long beard and horned helmet walking into a public house carrying a barrel. He places it on the bar and is poured a pint which he drinks along with some of the locals. The advertisement begins on a dart board with the Vaux logo on the padded surround. Two darts land on the board followed by a larger Viking battle axe. A man in a scarf and flat cap turns and smiles. The film cuts to the doors of a pubic house opening dramatically and a Viking warrior walking in carrying a barrel on his shoulder. As he walks through the bar an older man knocks over his table as he gets out of the Viking’s way. He looks around the bar with a smile as another man in the bar smoking a pipe smiles up at the Viking. The barrel is dropped onto the bar and a pint of lager is pulled into a straight glass. The Viking picks up the pint and takes a drink. The advertisement ends with him as he turns and laughs heartily along with the others in the bar. Title: Norseman Vaux