A 30 second television advertisement for Vaux Breweries to promote their Gold Tankard range that shows beer being poured into a glass tankard alongside the Tyneside folk song ‘The Keel Row’. In this version, the image is deliberately shown upside, and a male voice jokingly apologies for this ‘technical problem’  .  The advertisement begins on an image of the Vaux logo printed onto a light background. The image is upside down. An upside down image looks down into a glass tankard as beer is...

A 30 second television advertisement for Vaux Breweries to promote their Gold Tankard range that shows beer being poured into a glass tankard alongside the Tyneside folk song ‘The Keel Row’. In this version, the image is deliberately shown upside, and a male voice jokingly apologies for this ‘technical problem’  .  The advertisement begins on an image of the Vaux logo printed onto a light background. The image is upside down. An upside down image looks down into a glass tankard as beer is poured into it covers the Vaux logo, replacing it with bubbles and foam. General view of the now full tankard with an enlarged Vaux logo in the background. A man’s voice apologises to the view for this technician problem. The image now the right way round shows foam from the beer dripping over the side of tankard.  The advertisement ends, upside down again, on a view of the full tankard with Vaux logo through the glass looking bigger next to the closing title. Title: Brewed in the North by people who love good beer.