Reporter Bill Weeks conducts vox pops in Newcastle upon Tyne about farmers and farm produce. This Tyne Tees Television news magazine item was used in a Look of the Month compilation broadcast on 28 October 1968. The scene is set with an overhead view of a busy Newcastle shopping street. The well-dressed TV food expert Bill Weeks, presenter on Farming Outlook in the 60s, questions people about what the average British farmer looks like. A range of answers include imagining the farmer dressed...

Reporter Bill Weeks conducts vox pops in Newcastle upon Tyne about farmers and farm produce. This Tyne Tees Television news magazine item was used in a Look of the Month compilation broadcast on 28 October 1968. The scene is set with an overhead view of a busy Newcastle shopping street. The well-dressed TV food expert Bill Weeks, presenter on Farming Outlook in the 60s, questions people about what the average British farmer looks like. A range of answers include imagining the farmer dressed as a gentleman, unlike the farmers of his day: always in a sou’wester; dirty looking, sturdy and big; wearing an old hat; in a pair of Wellingtons; all ‘tweedified’ with a nice shooting stick in his hand; British looking; pretty healthy; just like an ordinary workman; and very prosperous. The next question is about the difference between a Jersey and a Fresian. Some understand they are two types of cow. One young woman believes they are types of lamb. A West Indian woman asks if Jerseys come from Newcastle. Weeks finally asks if anyone can tell him the names of any English cheeses other than Cheddar. He receives a range of answers. Some identify Wensleydale and Camembert. One woman uncertainly suggests Kraft (an American brand). Two older interviewees say they don’t eat cheese. Some can’t name any other types of cheese. General view of the Newcastle street to close the news item.