This is an amateur trailer commissioned by the Tyneside Junior Chamber of Commerce (TJCC) from the Newcastle & District Amateur Cinematographers Association. The film documents the Lord Mayor's procession to inaugurate the Newcastle Festival of 1971, with commentary by George Cummin, and features highlights of the parade through the streets of Newcastle upon Tyne. Title: Newcastle & District ACA Presents Title: "Parade" Title: The Lord Mayor's Procession to...

This is an amateur trailer commissioned by the Tyneside Junior Chamber of Commerce (TJCC) from the Newcastle & District Amateur Cinematographers Association. The film documents the Lord Mayor's procession to inaugurate the Newcastle Festival of 1971, with commentary by George Cummin, and features highlights of the parade through the streets of Newcastle upon Tyne. Title: Newcastle & District ACA Presents Title: "Parade" Title: The Lord Mayor's Procession to inaugurate the Newcastle Festival of 1971 The film opens with a location shot of Newcastle Civic Centre at Barras Bridge. Various floats, including a Vaux Breweries horses' dray, are parked in a car park space off St Mary's Place, opposite the Civic Centre, prior to the start of the Lord Mayor's procession at 10 o’ clock. Women in costume are strolling across the space, the Tyneside Junior Chamber of Commerce (TJCC) float in the background. TJCC organisers prepare themselves before the parade, sporting carnations in the lapel. TJCC organisers meet in a Civic Centre room, to discuss the procession route starting and ending at the Civic Centre, consulting a map. Various general views follow of the streets in Newcastle upon Tyne along which the parade will travel. These include New John Dobson Street close to Newcastle City Hall; Northumberland Street ("where many Newcastle Festival events will take place"); the Odeon Cinema building and Northern Goldsmith's Clock pictured on Pilgrim Street; Pilgrim Street South with views of Swan House; gardens at Old Eldon Square (?); the junction of Blackett Street and Newgate Street with the art deco Newcastle Co-op Society building pictured. General view of the Church of St Thomas the Martyr on Haymarket Lane. General view of the Civic Centre tower. Close-up of the carillon of the Civic Centre. Inside the Civic Centre, a man arranges the Mayor's ceremonial robes on a 1960s armchair. Various shots follow of ceremonial accessories, costumes and chains for the Mayor's official office engagements, laid out ready for the inaugural procession. A man strokes one of the horses that will pull the Mayor’s carriage. Back outside, it nears the time for the start of the procession at the car park space in front of the University Theatre, opposite the Civic Centre. More floats are making last minute adjustments and preparing for the parade. A brass band are grouped in front of the TJCC float, where four women in red hot pants are standing. Two men in top hats prepare a model of "The Rocket" steam engine for another trade float. Three women taking part in the parade wander across the space, dressed in hot pants, one wearing bright pink shorts. Close-up shot of the Church of St Thomas the Martyr clock, the time now reading 10 o’clock, proposed start of the Lord Mayor's procession to inaugurate Newcastle Festival of 1971. The procession begins, a policeman at the ready to direct traffic. A member of the Newcastle & District ACA is seated beside the parade route, his cine camera at the ready to record the event. Two children perch on a bench. Spectators are grouped at the kerb side. A brass band in red uniform heads the procession, a cinema on the street advertising the John Wayne movie "Big Jake" with Maureen O'Hara. The TJCC float pauses in the procession, its banner advertising "Undiscovered Beauties of Northumbria", and a line of women in 1970s fashion standing along a railing on the float. Two more floats wait to join the street procession. The Youngers Tartan bitter and People's Theatre floats head into the parade. People watch as a small float with people in historical costume passes. The floats travel down Northumberland Street, with C&A department store building pictured. Two beauty queens pose on a float that may be advertising central heating, a banner proclaiming "Toe Wiggling Warmth". The brass band parades by, watched by large crowds at the roadside. Next up is the replica "Rocket" steam engine. Low angle shot of the Grey's Monument column and statue. Overhead shots of parade floats and crowds of spectators follow. A band of Morris dancers are paused in the parade, as is the Wright's Biscuits trade float with its banner proclaiming: "What's Heor Geordie Wright's Ginger Nuts". The crowd watch. Beneath a railway arch (?), a man with a megaphone speaks to the assembled crowd. There are further shots of parade floats and the crowd. General view of the Church of St Thomas the Martyr church. The clock now reads twenty past six. Title: The End