Comic Technicolor cartoon animation advertising Andrews Liver Salts produced by Geoffrey & Mina Johnson Studios and created for Scott and Turner of Newcastle upon Tyne. Credits & Title: F.D. Stewart Ltd present Clock-Wise, or A Good Start for the Day Produced by Geoffrey & Mina Johnson Studios Colour by Technicolor A boy stays up late to do his homework in a very messy bedroom, stacks of books all scattered around, ink bottle knocked over on the table. He yawns tiredly and...

Comic Technicolor cartoon animation advertising Andrews Liver Salts produced by Geoffrey & Mina Johnson Studios and created for Scott and Turner of Newcastle upon Tyne. Credits & Title: F.D. Stewart Ltd present Clock-Wise, or A Good Start for the Day Produced by Geoffrey & Mina Johnson Studios Colour by Technicolor A boy stays up late to do his homework in a very messy bedroom, stacks of books all scattered around, ink bottle knocked over on the table. He yawns tiredly and heads off to get undressed. It is past 10 o’clock at night. He climbs into bed in his red pyjamas and turns off the light. Next morning, the clock yawns itself awake and sounds it’s alarm at seven. On being awoken, the boy reaches out and thumps the clock to carry on snoozing. The bruised clock angrily rings again but backs away fearfully when the boy’s arm reaches over from the bed. As the boy still slumbers in bed, the alarm clock prods him awake with a finger. The boy wearily gets up and rubs his eyes, heading off to the bathroom. The alarm clock ponders, has an idea and writes something on a sheet of paper. The boy splashes water over himself but still looks half asleep. He plunges his head into the sink full of water. It doesn’t work. His portly father, scantily clad in a towel, is trying to get into the bathroom. The boy drags himself out with not a glance at the angry father. Back in the bedroom, he sees the alarm clock’s note and heads back to the bathroom to collect something, passing his father after his wash. Heading back to the bedroom, followed by his father, he downs a glass of sparkling Andrews Liver Salts. Much to his father’s surprise, the boy springs into action, speeding into his clothes and tidying his bedroom. He smugly hands the father a glass of Andrews. The father angrily snatches it, drinks it down, smiles, and appears fully dressed for work. They both race off. The boy waves back to the alarm clock. Close-up of the alarm clock’s note, which reads: ‘”Excuse me! Inner Cleanliness comes first! (Sgd.) A Clock. P.S. Take Andrews Liver Salt for Inner Cleanliness!’  A tin of ‘Effervescent Andrews Liver Salt laxative’ sits on the bedside table. The weary alarm clock pours himself a glass of Andrews, immediately perks up, points to eight o’ clock and winks.