A record for the Newcastle Co-operative Society of the official opening of the Denton Burn Co-operative self-service supermarket on West Road. A small crowd attend the ceremony and browse the fully stocked food aisles of the new store. This was probably a conversion of a Co-op store in the original 1930s building. The film opens with an exterior shot of the Denton Burn supermarket of the Newcastle Co-operative Society. The clock reads 2:50pm. A small crowd of men and women wait to gain...

A record for the Newcastle Co-operative Society of the official opening of the Denton Burn Co-operative self-service supermarket on West Road. A small crowd attend the ceremony and browse the fully stocked food aisles of the new store. This was probably a conversion of a Co-op store in the original 1930s building. The film opens with an exterior shot of the Denton Burn supermarket of the Newcastle Co-operative Society. The clock reads 2:50pm. A small crowd of men and women wait to gain admittance. There's a close-up of the Co-operative sign. Members of the Board of Management – Mr J H Yeats (Chairman) and Mr J M Sanderson - make a formal speech at the entrance to the store. A photographer takes pictures. The doors are officially opened and the crowd flood in, many of them women. Inside the store, there are more speeches by representatives of the Board, and a bouquet is presented by one of the shop assistants who is then introduced to the crowd at the microphone. Patient shoppers line the aisles. Various shots follow of the self-service food store as local shoppers wander around the new facilities – grocery aisles of canned vegetables, canned peas, canned beans, giant freezers, the butchers' counter, the delicatessen counter. One of the management board lights up his pipe in the shop. Close-up of the meat hanging from hooks in a row. Board members chat to the butchers. Three women customers have a chat beside the shelves of chocolate. There are shots of the well-stocked shelves of food. Assistants stand behind one of the food counters. A father wanders down an aisle with his children. [Accidental extreme close-up of a man's face.]