A promotional film for traditional North East brewers J W Cameron & Co Ltd, looking at both the company's history, and its future as it expands to serve much of Eastern England. This film looks in particular at Cameron's various styles of pubs: family pubs, disco pubs, catering pubs. The film includes a look at the brewer's extensive line of beer brands: Strongarm, Traditional, "champion lager" Hansa, and Labatt's; and features a number of TV adverts for...

A promotional film for traditional North East brewers J W Cameron & Co Ltd, looking at both the company's history, and its future as it expands to serve much of Eastern England. This film looks in particular at Cameron's various styles of pubs: family pubs, disco pubs, catering pubs. The film includes a look at the brewer's extensive line of beer brands: Strongarm, Traditional, "champion lager" Hansa, and Labatt's; and features a number of TV adverts for Cameron's various brands. The film begins with a title represented by an imitation of the Cameron’s Brewery logo. Title: Est. 1865 Lion Country This is followed by a view of a stained-glass panel above an internal door showing the red lion, the symbol of Cameron’s Brewery. A brewery dray pulls up outside the Travellers Rest pub. Men from the dray lower a barrel down into the pubs cellar. Following on and using visual sleight of hand an empty modern steel cask comes up from the cellar and is loaded onto a modern lorry. The film then shows a painted portrait of John William Cameron the founder of the firm in uniform followed by the brewery where business began in 1865. The film shows ‘Greenbank’ originally home for the Cameron family and later offices for the brewery. A view of an old painting of Hartlepool follows, then it moves on to three men rolling metal casks uphill. Footballers practice their skill on a playing field wearing shirts that advertise Cameron’s brewery. General views follow of the different types of pub available to the consumer. Some cater for families or have an emphasis on food others might specialise in fine crafted beers for the enthusiast. A view of a golf course outlines another aspect of Cameron’s business, selling products to clubs and hotels. Several Camerons products are shown in the form of pumps on a pub bar. One of the most famous is Strongarm and a TV or cinema advert shows a new product from the brewery, Strongarm Premium. The film goes on to show the lager brands that Camerons produces which include Hansa, Hansa Export and Labatts a Canadian lager. Television adverts show Hansa and Labatt’s drinks Old maps show the area of Stranton in Hartlepool and the location of the Lion Brewery. Cameron’s soft drink products come off a production line. Nearby Malcolm Cavendish a quality assurance inspector at the Stranton brewery discusses with a colleague a problem with one of the soft drink products. The film goes on to incorporate clips from an older promotional film which shows David Bellamy the botanist and television presenter, giving a guided tour of Cameron’s brewery and explaining how the brewing process works. He shows some of the gigantic fermentation vessels at the brewery. He continues his tour sitting astride a metal barrel as it comes slowly down a conveyor belt. In the contemporary film there are views of modern laboratories, the work of the tasting panel and the tele-sales office. Lorries are loaded with casks; the whole distribution process being based on computer systems. The film goes on to show the building of a new distribution centre as workers put roof panels in place. The film goes on to a brewery representative discussing business with a pub landlord. A view then follows of an up-to-date computer room at the brewery, where a large spool of tape is loaded into a mainframe computer. The film ends with a recap of views of pubs and the brewing process moving on to the different soft drink products coming off an automated machine. Credits: Narrator: Peter Wheeler Written By: John Grant Script Consultant: Neil Jones Camera: Peter Brock Sound: Hilton Davis Editor: Gordon Richards Produced By: Turners Film & Video Productions For: J. W. Cameron & Co Ltd