Metadata
WORK ID: NEFA 19509 (Master Record)
Title | Year | Date |
THE AYINGER BRAU STORY | 1970s |
Details
Original Format: 16mm Colour: Colour Sound: Sound Duration: 12 min 30 sec Credits: Samuel Smith’s Brewery, Turners Film Productions Genre: Promotional Subject: Industry |
Summary A promotional film produced for Samuel Smith’s Brewery by Turners Film Productions that features a Director of the company, Mr Auton, visiting Bavaria in southern Germany to find and licence a new larger to be produced by the Yorkshire brewery; Ayinger Brau. |
Description
A promotional film produced for Samuel Smith’s Brewery by Turners Film Productions that features a Director of the company, Mr Auton, visiting Bavaria in southern Germany to find and licence a new larger to be produced by the Yorkshire brewery; Ayinger Brau.
Title: The Ayinger Brau Story
A barmaid in a public house pulls a pint of Ayinger Brau larger and places the glass on the bar beside a pump that features a ‘toby jug’ style figure of a man in Lederhosen’s holding a pint of Ayinger Brau....
A promotional film produced for Samuel Smith’s Brewery by Turners Film Productions that features a Director of the company, Mr Auton, visiting Bavaria in southern Germany to find and licence a new larger to be produced by the Yorkshire brewery; Ayinger Brau.
Title: The Ayinger Brau Story
A barmaid in a public house pulls a pint of Ayinger Brau larger and places the glass on the bar beside a pump that features a ‘toby jug’ style figure of a man in Lederhosen’s holding a pint of Ayinger Brau.
Traffic crosses the Tadcaster Bridge while a couple walks along the banks of River Wharfe, in the background St Mary’s Church. In Tadcaster itself people walk along narrow terraced streets, at the end of one road the offices of Samuel Smith’s Brewery.
In Germany crowds line a street as horse-drawn carriages drive past, in the back of one wagon men wearing Lederhosen drink large tankards of beer. A small speedboat pulls away from a dock beside a lake, nearby a small German town with a church with a spire. People walk along a street past a traditional alpine house.
A map of Europe, Germany highlighted in the black, red, and yellow of their national flag. A series of cartoon characters are used to highlight the national characteristics of Germany. General views of a Bavarian town followed by surrounding alpine landscape with a fast-flowing river running through it.
On a stage a traditional Bavarian band perform for large crowds of people seated around long tables drinking large tankards of beer brought to them by women in traditional dress. Everyone chats happily, men and women consume their beers.
Back in Tadcaster, in one of the upper floor offices Mr Auton, a Director of Samuel Smith’s, takes a seat at his desk and begins flicking through a copy a German beer recipe book making notes on a pad beside him.
The film cuts to Mr Auton walking through a town in Bavaria and enjoying a glass of larger at an outdoor café. He visits a number of other bars in the area where he orders and consumes more beer while watching the locals around him enjoying theirs. Finally, he arrives at a café and heads inside, a signing hanging above the door reads ‘Ayinger Bier’. Inside construction works plays cards or enjoy a meal over glasses of Ayinger larger. A waitress comes over and places a glass of larger on the table which Mr Auton consumes.
A phantom car ride through the village of Aying arriving at the Ayinger Brewery. General views of the picturesque village and of its people. A mural on the exterior wall of the brewery, Mr Auton, carrying a folder, walks past heading inside where he is greeted by a female receptionist sitting at her desk. She leads Mr Auton down a corridor into an office of the brewery owner, the two men shake hands before sitting at a table with the receptionist to discuss business. Mr Auton is given a tour of the brewery by a man in Lederhosen’s. In another part of the brewery a woman sits beside a conveyor of empty larger bottles.
Next door in the brewery bar Mr Auton and the owner discusses licencing arrangements over glasses of beer brought to the table by a woman in traditional dress. Again, the receptionist joins them as interpreter. A couple nearby enjoy their drinks, around the room paintings and objects from ancient Bavaria. Discussions continue until arrangements are settled and the three of them raise their glasses in congratulation.
A man cycling along a road in Aying changes to that of the Tadcaster Bridge in Yorkshire. Nearby, beside the river a new brewery building where Ayinger larger is being brewed under licence.
A Lufthansa airplane takes off from an airport carrying specially imported yeasts. In the Tadcaster brewery a man fills a large bag with hops packed in sacks. The Ayinger Brewery in Aying changes to the barmaid from the start of the film pulling another pint of Ayinger Brau larger and placing it on the bar in front of her. The face used for ‘toby jug’ figure can be identified as that of the owner of the Ayinger Brewery in Bavaria. More pints are pulled and men around the bar drink thirstily. Back at the new Tadcaster brewery large cranes manoeuvre into position a number of new tanks needed to increase production.
The film ends on a montage of images taken from the film including the barmaid pulling more pints of Ayinger lager inter-cut with views of Bavarians drinking larger, the Ayinger Brewery owner sitting at his desk and that of the new Ayinger brewery in Tadcaster.
End credit: A Turners Film Productions
Ent title: Everyone who appeared in “The Ayinger Brau Story” was the actual character involved. No actors took part.
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