A marketing and promotional film produced by Turners Visual Communications for North Eastern Evening Gazette that explores the reasons behind the popularity of the Evening Gazette newspaper for the people of Teesside. The film looks at both the numerous additional papers produced by the company as well as the various supplements that are produced on a daily basis. The film also looks at the importance of computer technology in creating a modern newspaper. The final part of the film takes the...

A marketing and promotional film produced by Turners Visual Communications for North Eastern Evening Gazette that explores the reasons behind the popularity of the Evening Gazette newspaper for the people of Teesside. The film looks at both the numerous additional papers produced by the company as well as the various supplements that are produced on a daily basis. The film also looks at the importance of computer technology in creating a modern newspaper. The final part of the film takes the views through the processes of making a daily newspaper from the compilation of stories, layout through printing and distribution. Title: North Eastern Evening Gazette Dawn over Teesside and the town of Hartlepool with gulls flying in the sky. In the corner of a page inside an edition of the Evening Gazette the weather outlook for the day is intercut over images of clouds in the dawn sky. Cars and lorries travel along the A19 through Middlesbrough, in the distance the Newport Bridge. More traffic comes onto the A19 from the A66 junction, a superimposed image of the gazette front page. The Transporter bridge crossing the River Tees is followed by a series of images taken from various edition of the Evening Gazette. A digital clock on the wall outside the Gazette building on Borough Road in Middlesbrough reads 9am, inside an editorial conference with reporters outlining a number of stories for tonight’s edition. An image of the newspaper’s mission printed the paper. Title: “Serving Teesside” A montage of still images showing a local family receiving their copy of the Evening Gazette and each member of the family reading it. A breakdown on the layout of the newspaper with examples of each from front cover the back pages. In the newsroom a computer screen showing the layout for television listings. Other pages inside an edition follow including the leader page, lifestyle, businesses, classified and in the back sport. On a computer screen the logo for the Gazette newspaper followed by logos for another fifteen papers which form part of the same company. Images from a number of these publications including Gazette Local, Herald & Post, South Durham Times, and Teesside Times. Additional images on a computer screen are intercut with pages from the supplements including Gazette Property and Gazette Motoring as well as other publications such as the community directorate The Middlesbrough Local Directory and the quarterly supplement ‘Home’. More computer images show pages from an edition of ‘Teesside 2000’, another quarterly publication to increase investment in the area. In the Press Room of the newspaper office a stack of Teesside 2000 editions is wrapped ready for distribution. On a screen a series of maps of Teesside showing the various areas different publications cover. In the Newsroom a female reporter types her story into the mainframe computer, around her other journalists are doing the same. At his desk, the Picture Editors flicks through images on a computer screen. At the Graphic’s desk a woman creates a map of the area to be included in tonight’s edition. At another desk, a team of Sub-editors discuss a story. Outside the Newsroom advanced computers are used for various tasks including accounting, marketing, and saleroom. A female telesales operator uses a computer to input details for a classified advertisement. A busy Newsroom with reports and other members of staff using their computers to complete their tasks. Montage of images showing other departments making use of the advanced computer systems including Editorial, Advertising, Productions & Systems, Newspaper Sales, Marketing, Accounts and Personnel & Training. In a room a training session is underway with a woman standing beside a flipchart is followed by a framed certificate for an ‘Investor in People Statement of Intent’ for the newspaper. In a sports hall a photographer takes shots of a game of wheelchair basketball, he takes images of players posing for the camera. A reporter interviews one of the competitors writing details into a notebook, the image changes to the page inside the Gazette relating to said event. On the corner of Linthorpe Road and Grange Road beside the Cleveland Centre a street vendor sells an edition of the Gazette to a woman. A pair of hands opens the edition. Inside a local newsagent another woman purchases a copy of the newspaper from the cashier. A woman on the telephone in the Gazette office changes to a man conducting a marketing survey with a woman in her home. He flips through a series of cards with the woman. In the Advertising office back at the Gazette two men discuss a future campaign. In another part of the Gazette office a man uses a marker pen on the layout of a colour supplement showing a map of Teesside, the headline ‘Teesside The Future is Now’. Another image of a full colour reproduction changes to the Print room where a man looks through a colour advertising supplement. General view of a series other colour supplements laid out for the camera. Back in the Newsroom the Picture Editor is on the phone, the latest edition of the Gazette is placed on a table. Title: Monday 2 pages of Jobs Today The fashion and lifestyle page for the Monday edition of the Gazette. Another page ‘Have Your Say’. Title: Tuesday 3 Pages of Business Today A page from the business section is followed by a page relating to arts, consumer affairs and sport. The frontpage of the ‘Local Gazette’ also published as a supplement in Tuesday’s edition. Title: Wednesday Lifestyle – Your Essential Guide On a computer screen a two-page spread on daily lifestyles changes to show a page for women readers. A number of editions of ‘Herald & Post’ stacked together. Title: Thursday 44 Page Property Paper Today In the Newsroom a man and woman sit at a computer discuss the content and layout of the property supplement. On another computer screen a number of retail advertisements to be included in an edition of the ‘Teesside Times’ as well as the front page for a television guide. A page of job advertisements in the classified section. Title: Friday Week-end Sport Preview A full colour advertisement and entertainments page followed by additional pages relating to lifestyle, business and sports included in this edition. Title: Your Guide to Week-end Leisure A montage of Gazette tabloid front pages or pull-out features for garden, holidays and computers. In the Newsroom a sports reports types the football results into a computer for the ‘Pink’ sports edition of the Gazette. In the Press Room a stacked pile of printed Gazette newspapers come along a conveyor. In a newsagent shop a boy packs his sack ready to make his deliveries. An advert relating to the Gazette itself ‘Teesside’s Best Value Newspaper’. Back at the Gazette office the Picture Editor and a second man look over a series of images on a computer screen plus a number of drawing laying on the desk beside them. In the Newsroom journalist and other employees go about the work producing a future edition of the newspaper. The process of compiling an edition of Thursday’s newsprint from editorial, pre-press to press follows. In a conference room another editorial meeting changing to a reporter typing his story into a computer. The Editor and Sub-editor sit in an office discussing a legal matter. A man comes out of a newsagent, a large ‘Evening Gazette’ banner above the door, he gets into his car. Nearby a street poster nearby reading ‘Tragic Story of M’bro Crash Victim’. Back at the Gazette office inside the Editorial department staff sit at their computers designing the layout of that evening’s edition. A colour image being worked on by the Picture Editor on a computer screen appears on a spinning printing drum. In the Production department a man creates the layout of a page of newsprint using slips of paper and a scalpel. The final layout is sent to Process where a technician conversion it into a photo negative. That image passes to the Platemaker who creates a metal plate of the page before passing it onto the Press Room and Machine Hall where it is wrapped around a cylinder role and locked up. Hands hold up an edition of the Property supplement printed the previous night; rolls of paper are loaded into the printing machine and the print run starts with the pressing of a button. Print rollers spin at speed as the newsprint passing through various rollers. A Printer takes a copy from the machines and uses a magnifying glass to check quality. Another man stands at a set of control, outside in the Press Room a conveyor of newspaper ascends passing around the room to the Dispatch Hall where women stack the finished papers in to bundles for distribution and to insert the property supplement. In the Publishing Room a machine straps the bundles together that are then loaded into waiting vans. Back in the Press Room the printing machines are silent at the end of the run. A Sherpa van leaves the Gazette office and the street vendor seen earlier receives delivery of the latest edition. At dusk a paperboy walks along a terraced street posting an edition through a letter box. A montage of people reading the newspaper at work, home and in the street. The film ends with the Gazette Librarian filing away a copy of the newspaper into a large binder. An image of the Transporter Bridge at dusk over the closing credits. End credit: Produced for North Eastern Evening Gazette by Turner Visual Communications End credit: Narrated by Simon Barnes