The Yorkie Bar, a chunkier alternative to Cadbury's Dairy Milk, was aimed at men and was created In 1976 by Eric Nicoli when he spotted a gap in the confectionery market. Production was at York and Norwich (until 1994). For a time, trains arriving at York railway station would pass a billboard which read "Welcome to" and then a picture of a Yorkie Bar, with the end bitten off, so it read "Welcome to York" (and beneath it, the slogan "Where the men are hunky and...

The Yorkie Bar, a chunkier alternative to Cadbury's Dairy Milk, was aimed at men and was created In 1976 by Eric Nicoli when he spotted a gap in the confectionery market. Production was at York and Norwich (until 1994). For a time, trains arriving at York railway station would pass a billboard which read "Welcome to" and then a picture of a Yorkie Bar, with the end bitten off, so it read "Welcome to York" (and beneath it, the slogan "Where the men are hunky and the chocolate's chunky").  This is an advert for Yorkie Bar. Slogan:  Just don't bite off more than you can chew.