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ROLO: ELEPHANT

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Metadata

WORK ID: YFA 6589 (Master Record)

TitleYearDate
ROLO: ELEPHANT1996 1996-01-01
Details Original Format: BetaSP
Colour: Colour
Sound: Sound
Duration: 30 secs

Subject: MEDIA / COMMUNICATIONS



Summary
Rolo was launched in 1938 in the UK, using the innovation of coating Mackintosh toffee with chocolate. Rolos are made by moulding the cup of chocolate, filling it with caramel, and then sealing the back with more chocolate. Rolo is famous for the strapline 'do you love anyone enough to give them your last Rolo?' It is seen as a romantic gesture to offer someone your last Rolo.  This is an advert for Rolo.
Description Rolo was launched in 1938 in the UK, using the innovation of coating Mackintosh toffee with chocolate. Rolos are made by moulding the cup of chocolate, filling it with caramel, and then sealing the back with more chocolate. Rolo is famous for the strapline 'do you love anyone enough to give them your last Rolo?' It is seen as a romantic gesture to offer someone your last Rolo.  This is an advert for Rolo. Slogan:  Too good to share.  (caption)
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