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Summary Rolo was launched in 1938 in the UK, using the innovation of coating Mackintosh toffee with chocolate. Rolos are made by moulding the cup of chocolate, filling it with caramel, and then sealing the back with more chocolate. Rolo is famous for the strapline 'do you love anyone enough to give them your last Rolo?' It is seen as a romantic gesture to offer someone your last Rolo.
Description Rolo was launched in 1938 in the UK, using the innovation of coating Mackintosh toffee with chocolate. Rolos are made by moulding the cup of chocolate, filling it with caramel, and then sealing the back with more chocolate. Rolo is famous for the strapline 'do you love anyone enough to give them your last Rolo?' It is seen as a romantic gesture to offer someone your last Rolo.
Slogan: I'm dotty about you.
