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Summary The original four-finger version of the bar was developed after a worker at the Rowntree's factory, York put a suggestion in the recommendation box for a snack that a "man could have in his lunch box for work". The product was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched on May 1 ...
Description The original four-finger version of the bar was developed after a worker at the Rowntree's factory, York put a suggestion in the recommendation box for a snack that a "man could have in his lunch box for work". The product was launched in September 1935 in the UK as Rowntree's Chocolate Crisp, and the later two-finger version was launched on May 15, 1936. Rowntree's Chocolate Crisp was renamed Kit Kat Chocolate Crisp in 1937, and after World War II just Kit Kat.
Slogan: Have a big break. Have a new Kit Kat Chunky.
