The following is a 1963 advertisement for Lamtex Rugs.  Lamtex Rugs were made by J.L. Tankard and co. of Bradford, who started their wool-spinning business during the 1870s, a time when Bradford mills produced 2/3 of England’s wool. The company was bought by Illingworth, Morris and co. of Bradford in 1923. The trade name Lamtex was disused sometime in the late 1960s. The advert is set in a typical 1960s family home. For the majority of the running time, a man and a child sit on a Lamtex rug...

The following is a 1963 advertisement for Lamtex Rugs.  Lamtex Rugs were made by J.L. Tankard and co. of Bradford, who started their wool-spinning business during the 1870s, a time when Bradford mills produced 2/3 of England’s wool. The company was bought by Illingworth, Morris and co. of Bradford in 1923. The trade name Lamtex was disused sometime in the late 1960s. The advert is set in a typical 1960s family home. For the majority of the running time, a man and a child sit on a Lamtex rug by the fire. Throughout the course of the advert, a narrator connects the product to fairy tales through his choice of language. For instance, he says “once upon a Lamtex” and then later “happy ever after”. The man plays with the girl, while they are both sat on the Lamtex rug by the fire, using a woollen lamb toy. The man and the girl enjoy the toy and both smile to each other. There is then a close up of the girl stroking the toy and then the carpet. The advert ends with a shot of the same room, except the man and the girl no longer occupy the rug. Over the top of this domestic scene, the following text is used: “Lamtex Pure Wool Rugs”.