Metadata
WORK ID: YFA 6257 (Master Record)
Title | Year | Date |
RAILROADER | 1964 | 1964-01-01 |
Details
Original Format: 35mm Colour: Black & White Sound: Sound Duration: 41 secs Credits: Fundamental Films |
Summary The following is a 1964 advertisement for Waddingtons Wild West-themed board game called ‘Railroader’. The winner of the game is the first to build a railroad from Junction City to Buffalo Creek. |
Description
The following is a 1964 advertisement for Waddingtons Wild West-themed board game called ‘Railroader’. The winner of the game is the first to build a railroad from Junction City to Buffalo Creek.
There is a POV shot from an old steam train’s perspective as it goes over a wooden bridge above a canyon.
A narrator speaks with a southern US accent throughout and repeats the board game’s name during the advert, in addition to calling it “dynamite” and describing the aim of the game, along with...
The following is a 1964 advertisement for Waddingtons Wild West-themed board game called ‘Railroader’. The winner of the game is the first to build a railroad from Junction City to Buffalo Creek.
There is a POV shot from an old steam train’s perspective as it goes over a wooden bridge above a canyon.
A narrator speaks with a southern US accent throughout and repeats the board game’s name during the advert, in addition to calling it “dynamite” and describing the aim of the game, along with the Wild West theme.
The railroader box is then superimposed over a shot of the steam train.
Animated text (“Railroader”) zooms towards the camera as the train rolls over the low-angle camera on the tracks.
From the train’s POV once again, the locomotive crashes through a wooden barrier on the tracks.
There are animated shots of the game’s board: train tracks begin to cover the board and then miniature trains travel along them quickly.
The actor who has been voicing the advert since the beginning is then shown in Wild West-themed clothes playing the board game. The camera zooms into his face and he says “Railroader! He he!!”.
This is then followed by more shots of the steam train.
The final shot is of the board game’s box superimposed over a shot of the train.
Context
Taking advantage of the popularity of all things Western among British kids in 1963, Waddingtons turn away from the usual cowboy stuff to the excitement of cut-throat railroad companies competing for lucrative routes - and clearing Native Americans, and the buffalo, off their lands in the process. In this board game players throw dice to build and move along a railroad, using smoke signals to avoid the usual ambushes by outlaws and roaming, “bands of hostile Indians.”
It is hard not to...
Taking advantage of the popularity of all things Western among British kids in 1963, Waddingtons turn away from the usual cowboy stuff to the excitement of cut-throat railroad companies competing for lucrative routes - and clearing Native Americans, and the buffalo, off their lands in the process. In this board game players throw dice to build and move along a railroad, using smoke signals to avoid the usual ambushes by outlaws and roaming, “bands of hostile Indians.”
It is hard not to think that the cowpoke type with yee-haw accent that fronts this advert wasn’t inspired by the veteran character actor Walter Brennan, who starred in ‘How the West Was Won’ the year before Railroader appeared in the shops. The railroad, “a race in the wild west, to pioneer the first railroad from Junction City to Buffalo Creek,” may have been based on the Kansas Pacific Railway, which reached Junction City in 1865, employing William Cody (aka "Buffalo Bill") to shoot buffalo on the hunting grounds of Native American tribes to feed the construction gangs. The line led to the famous Golden spike event in Utah in 1869, linking of the Union Pacific with the Central Pacific Railroad. |