The following is a 1966 advertisement for Moorhouse Lemon Cheese.  The Leeds-based company was started by William Moorhouse when he started selling lemon cheese over the counter at his shop during the early 1880s. Moorhouse’s Lemon Cheese proved successful, and by the 1930s, William Moorhouse and Sons were producing their products at an industrial level.  Schweppes bought William Moorshouse and Sons in 1959.   There is a shot of a Moorhouse Lemon Cheese jar on a kitchen windowsill with...

The following is a 1966 advertisement for Moorhouse Lemon Cheese.  The Leeds-based company was started by William Moorhouse when he started selling lemon cheese over the counter at his shop during the early 1880s. Moorhouse’s Lemon Cheese proved successful, and by the 1930s, William Moorhouse and Sons were producing their products at an industrial level.  Schweppes bought William Moorshouse and Sons in 1959.   There is a shot of a Moorhouse Lemon Cheese jar on a kitchen windowsill with countryside in the background.  The narrator discusses the supposed nutritional benefits of the product throughout the advertisement. The camera lifts up and rests directly above the jar’s round lid. The following shots show a number of Moorhouse Lemon Cheese ingredients with round containers or shapes: milk, eggs, and a sliced lemon.  The camera then descends to its starting position and focuses on the side label of the jar.  Shortly after this, the camera suddenly zooms out to reveal a mother and daughter at the kitchen table. The mother is baking with the Moorhouse Lemon Cheese and the child watches her attentively. They discuss how stupid it would be not to buy the product.