Metadata
WORK ID: YFA 6253 (Master Record)
| Title | Year | Date |
| CASTLEFORD ADVERT 3 | 1939 | 1939-01-01 |
|
Details
Original Format: 35mm Colour: Black & White Sound: Silent Duration: 21 secs |
| Summary The following are 1930s cinema advertisements publicising Castleford companies. The adverts feature animated intertitles and are from the following companies: C.A. Nicholls L.T.D. Jewellers and North Optical Company. |
|
Description
The following are 1930s cinema advertisements publicising Castleford companies. The adverts feature animated intertitles and are from the following companies: C.A. Nicholls L.T.D. Jewellers and North Optical Company.
TITLE: C.A. Nicholls Ltd Jewellers 13, Carlton St. Castleford.
There is a shot of a blurred newspaper. A pair of glasses appears over the paper. The newspaper text becomes sharp through the lens holes of the spectacles.
TITLE: Don’t risk your sight!
A still image of a...
The following are 1930s cinema advertisements publicising Castleford companies. The adverts feature animated intertitles and are from the following companies: C.A. Nicholls L.T.D. Jewellers and North Optical Company.
TITLE: C.A. Nicholls Ltd Jewellers 13, Carlton St. Castleford.
There is a shot of a blurred newspaper. A pair of glasses appears over the paper. The newspaper text becomes sharp through the lens holes of the spectacles.
TITLE: Don’t risk your sight!
A still image of a woman’s eyes.
TITLE: Eyesight is irreplaceable. Guard it carefully! Consult –
A still image of a woman reading a book with glasses on.
TITLE: North Optical Co. The Leading Opticians, 84, Carlton rd., Castleford.
Context
A glimpse into the pre-war days when local advertisements were a mainstay of cinemas throughout the country, and especially so here in Castleford in 1939, the year the war began. No sophisticated techniques of persuasion are required in these local ads for a jeweller and an optician which appeal only to the needs of the cinema audience.
When war was declared on 3 September ,1939 cinemas were closed because they were seen, as were theatres, as easy bombing targets; but were back open within...
A glimpse into the pre-war days when local advertisements were a mainstay of cinemas throughout the country, and especially so here in Castleford in 1939, the year the war began. No sophisticated techniques of persuasion are required in these local ads for a jeweller and an optician which appeal only to the needs of the cinema audience.
When war was declared on 3 September ,1939 cinemas were closed because they were seen, as were theatres, as easy bombing targets; but were back open within a week. In 1939 cinema attendance was over 990 million, compared to 172 million for 2012; and there were far more cinemas, with 3 new cinemas being opened each week. Four cinemas opened in the single year of 1912 in Castleford, and by 1939 it had three: New Albion Cinema (formerly the Albion Picture House in Albion Street), the New Star (formerly the Star Picture Palace in Aire Street), and the Queens Cinema (formerly the Queens Theatre). Yet the town had no cinema at all between 1987 and 2003. |
