Metadata
WORK ID: YFA 6252 (Master Record)
| Title | Year | Date |
| CASTLEFORD ADVERT 2 | 1941 | 1941-01-01 |
|
Details
Original Format: 35mm Colour: Black & White Sound: Silent Duration: 25 secs |
| Summary The following are 1940s cinema advertisements publicising Castleford companies. The adverts feature animated intertitles and are from the following companies: A. Schofield and Castleford Co-Operative. |
|
Description
The following are 1940s cinema advertisements publicising Castleford companies. The adverts feature animated intertitles and are from the following companies: A. Schofield and Castleford Co-Operative.
A cartoon grumpy man is listening to the radio. The device’s shape becomes distorted which causes the man to become enraged. He shouts at the radio.
TITLE: Tripe! What! Schofields?
Several other cartoon heads pop into the frame on either side.
There is a live action shot of Schofield’s shop...
The following are 1940s cinema advertisements publicising Castleford companies. The adverts feature animated intertitles and are from the following companies: A. Schofield and Castleford Co-Operative.
A cartoon grumpy man is listening to the radio. The device’s shape becomes distorted which causes the man to become enraged. He shouts at the radio.
TITLE: Tripe! What! Schofields?
Several other cartoon heads pop into the frame on either side.
There is a live action shot of Schofield’s shop on the street.
TITLE: for rich-nourishing tripe, cow heels and trotters – A. Schofield 25 A, Carlton St Castleford.
There is a shot of a child holding cow’s milk.
TITLE: Co-op milk! The National “Health and Fitness” beverage.
A milkman takes away empty milk bottles and replaces them with full ones outside a house.
TITLE: For Daily Deliveries Co-op Pasteurised Milk.
Context
Tripe was probably considered a luxury back in the days of wartime rationing, but this didn’t stop the local butcher from getting locals to part, not with their money, but with their weekly quota of meat rationing. Fortunately for the Co-op, milk wasn’t rationed in 1941 when this cinema ad in Castleford was made.
Meat was rationed from early in the war, March 1940 – although bacon was among the first officially rationed items, beginning on 8 January 1940, together with butter and sugar....
Tripe was probably considered a luxury back in the days of wartime rationing, but this didn’t stop the local butcher from getting locals to part, not with their money, but with their weekly quota of meat rationing. Fortunately for the Co-op, milk wasn’t rationed in 1941 when this cinema ad in Castleford was made.
Meat was rationed from early in the war, March 1940 – although bacon was among the first officially rationed items, beginning on 8 January 1940, together with butter and sugar. But unlike other foodstuffs, meat was rationed by money, 1s.2d per week, rather than by weight. Rationing, with some redistribution towards the poor, actually had a beneficial health effect for many. Milk wasn’t rationed until 1942 to 3 pints, sometimes to just 2, although the government promoted milk on posters, and by 1943 4 million children were receiving milk at school, preceding the 1946 School Milk Act. Although the Co-op has taken up the ethical mantle, the pasteurisation of milk has done nothing for the wellbeing of cows. |
