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Summary Little Notions confectionery range, launched in January 2005, was aimed at 20 to 35 year-old women. The high-profile launch ad campaign featured stick figures indulging in the sweets, a creative theme that was continued on-pack, with lines such as 'I'll go to the gym tomorrow'. The range was discontinued less than a year into production. The following is and advert for the product.
Description Little Notions confectionery range, launched in January 2005, was aimed at 20 to 35 year-old women. The high-profile launch ad campaign featured stick figures indulging in the sweets, a creative theme that was continued on-pack, with lines such as 'I'll go to the gym tomorrow'. The range was discontinued less than a year into production. The following is and advert for the product.
Advertisement catchphrase: Little Notions make perfect sense.
