We use cookies on this website. By continuing to use this site without changing your cookie settings, you agree that you are happy to accept our privacy policy and for us to access our cookies on your device.
Summary Launched in 1936 as a dairy chocolate assortment, Rowntree initially produced these chocolate boxes predominantly for women. Early advertising including the slogan, “She’ll love it if you bring her chocolates, She’ll love you if they’re Dairy Box.” Later the focus of the brand was widened to incorporate a more diverse market. All sweets used to be placed in the box by hand at a rate of about 80 per person per minute.
Description Launched in 1936 as a dairy chocolate assortment, Rowntree initially produced these chocolate boxes predominantly for women. Early advertising including the slogan, “She’ll love it if you bring her chocolates, She’ll love you if they’re Dairy Box.” Later the focus of the brand was widened to incorporate a more diverse market. All sweets used to be placed in the box by hand at a rate of about 80 per person per minute.
Advertising catchphrase: Makes the thought count.
