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Summary Launched in 1936 as a dairy chocolate assortment, Rowntree initially produced these chocolate boxes predominantly for women. Early advertising including the slogan, “She’ll love it if you bring her chocolates, She’ll love you if they’re Dairy Box.” Later the focus of the brand was widened to incorporate a more diverse market. All sweets used to be placed in the box by hand at a rate of about 80 per person per minute.
Description Launched in 1936 as a dairy chocolate assortment, Rowntree initially produced these chocolate boxes predominantly for women. Early advertising including the slogan, “She’ll love it if you bring her chocolates, She’ll love you if they’re Dairy Box.” Later the focus of the brand was widened to incorporate a more diverse market. All sweets used to be placed in the box by hand at a rate of about 80 per person per minute.
Advertising catchphrase: Just for old fashioned girls like you.
