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Summary The following is an advert for Black Magic. Black Magic was launched in 1933 by Rowntree's as a more affordable indulgence than the other chocolates that were available at the time. Product sales were very high during the post-war years, and the gift of a box of Black Magic became inextricably linked with the rituals of courtship.
Description The following is an advert for Black Magic. Black Magic was launched in 1933 by Rowntree's as a more affordable indulgence than the other chocolates that were available at the time. Product sales were very high during the post-war years, and the gift of a box of Black Magic became inextricably linked with the rituals of courtship.
Advertisement catchphrase: New Box, New Chocs, New Magic. (no voice over)
