Metadata
WORK ID: YFA 5817 (Master Record)
| Title | Year | Date |
| JUMBLE JUMBLE | 1945 | 1945-01-01 |
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Details
Original Format: 35mm Colour: Black & White Sound: Sound Duration: 1 min 44 secs Credits: Sponsor: Rowntree's Subject: Wartime Industry |
| Summary With having to revert to making Ryvita crackers during the period of sweet rationing, Rowntree’s had little to promote in 1945. But they make the most of what they can with this whimsical cinema advert demonstrating how to make chocolate jumbles with their cocoa powder. |
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Description
With having to revert to making Ryvita crackers during the period of sweet rationing, Rowntree’s had little to promote in 1945. But they make the most of what they can with this whimsical cinema advert demonstrating how to make chocolate jumbles with their cocoa powder.
As four novice pastry cooks begin preparations to make their chocolate jumbles. The advert is accompanied by some bouncy music, and the chief chef, who speaks with French accent, shows the cook how it is to be done. Using...
With having to revert to making Ryvita crackers during the period of sweet rationing, Rowntree’s had little to promote in 1945. But they make the most of what they can with this whimsical cinema advert demonstrating how to make chocolate jumbles with their cocoa powder.
As four novice pastry cooks begin preparations to make their chocolate jumbles. The advert is accompanied by some bouncy music, and the chief chef, who speaks with French accent, shows the cook how it is to be done. Using the ingredients of sugar, margarine, golden syrup, flour, baking powder, ground ginger and Rowntree’s cocoa, he mixes it together and rolls out the jumbles.
Context
Having to revert to making Ryvita crackers during the period of sweet rationing, Rowntree’s had precious little to promote in 1945. But they make the most of what they can with this whimsical cinema advert demonstrating how to make chocolate jumbles with their cocoa powder. Although made at the time the Second World War was ending, most of the ingredients for this chocolate jumble would have still been rationed. Butter and sugar were among the first foodstuffs to be rationed in January...
Having to revert to making Ryvita crackers during the period of sweet rationing, Rowntree’s had precious little to promote in 1945. But they make the most of what they can with this whimsical cinema advert demonstrating how to make chocolate jumbles with their cocoa powder. Although made at the time the Second World War was ending, most of the ingredients for this chocolate jumble would have still been rationed. Butter and sugar were among the first foodstuffs to be rationed in January 1940. Margarine, as used in this recipe, was rationed in 1942, but twice as much was allowed compared to butter, 4 oz. as opposed to just 2 oz.. Flour continued to be rationed until July 1948, chocolate until February 1953 – apart from a brief period in 1949 – and butter until May 1954. Rowntree’s was very restricted at the time: plain chocolate was reserved for the rations of soldiers. Recipes including ginger were common at the time, while recipes for chocolate jumbles are still around today.
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