This is one of several cinema ads for Rowntree’s cocoa produced in 1955, all on the theme of returning from the cold or from dangerous occupations to be soothed by a hot cup of cocoa.  In this one we have the dangers of mountaineering, as exemplified by Edmund Hillary and the Sherpa Tenzing Norgay who had recently become the first to reach the summit of Mount Everest.   Titles:  Rowntree’s Present – Top of the World A Wallace Production Commentary by E V H Emmett The film begins with views...

This is one of several cinema ads for Rowntree’s cocoa produced in 1955, all on the theme of returning from the cold or from dangerous occupations to be soothed by a hot cup of cocoa.  In this one we have the dangers of mountaineering, as exemplified by Edmund Hillary and the Sherpa Tenzing Norgay who had recently become the first to reach the summit of Mount Everest.   Titles:  Rowntree’s Present – Top of the World A Wallace Production Commentary by E V H Emmett The film begins with views over the Himalayan peaks.  Edmund Hillary and the Sherpa Tenzing Norgay are walking along a mountain path, after their conquest, followed by a group of local men and boys.   Mountaineers are trekking over the snow and ice high up, and doing a reconstruction of rescuing a climber who has tumbled down a ravine.   Meanwhile, back home a homely mountaineer’s wife comforts herself by taking a hot cup of cocoa to bed, with images of people out in a snow blizzard.  She speaks to the camera, “A mountaineer needs something to look forward to, and what better than a cup of cocoa.” “You need a cup of Rowntree’s cocoa"