Metadata
WORK ID: YFA 5769 (Master Record)
| Title | Year | Date |
| ALARM CALL | 1955 | 1955-01-01 |
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Details
Original Format: 35mm Colour: Black & White Sound: Sound Duration: 2 mins 16 secs Credits: Production Company: Wallace Productions Commentary: E.V.H. Emmett Subject: Industry |
| Summary This is one of several cinema ads for Rowntree’s cocoa produced in 1955, all on the theme of returning from the cold or from dangerous occupations to be soothed by a hot cup of cocoa. |
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Description
This is one of several cinema ads for Rowntree’s cocoa produced in 1955, all on the theme of returning from the cold or from dangerous occupations to be soothed by a hot cup of cocoa.
Title – Alarm Call
A Wallace Production
Commentary by E V Emmett
The film begins showing a fire and someone dialling 999. A fire engine rushes through the streets, filmed from on board, and arrives to put out a fire in a building, going up a ladder, with another building collapsing. The firemen are seen...
This is one of several cinema ads for Rowntree’s cocoa produced in 1955, all on the theme of returning from the cold or from dangerous occupations to be soothed by a hot cup of cocoa.
Title – Alarm Call
A Wallace Production
Commentary by E V Emmett
The film begins showing a fire and someone dialling 999. A fire engine rushes through the streets, filmed from on board, and arrives to put out a fire in a building, going up a ladder, with another building collapsing. The firemen are seen afterwards having a hot drink in their quarters. Then they are shown again dealing with floods, before we see the wife of a fireman in her kitchen speaking to the camera about the comfort of a hot drink, and then her two children arrive in soaking wet and cold and their mother tells them to change out of their wet clothing and then gives them a hot cup of Rowntree’s cocoa. It finishes with the line, “You need a cup of Rowntree’s cocoa.”
Context
This is one of several cinema ads for Rowntree’s cocoa produced in 1955, all on the theme of returning from the cold or from dangerous occupations to be soothed by a hot cup of cocoa. It’s part of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionery products. In Georgian times London's decadent chocolate houses, like the Cocoa Tree on Pall Mall, would be frequented by the wealthy, who would display the kind of debauchery...
This is one of several cinema ads for Rowntree’s cocoa produced in 1955, all on the theme of returning from the cold or from dangerous occupations to be soothed by a hot cup of cocoa. It’s part of a large collection of films made by Rowntree’s of York (now Nestlé), most of which are adverts for their confectionery products. In Georgian times London's decadent chocolate houses, like the Cocoa Tree on Pall Mall, would be frequented by the wealthy, who would display the kind of debauchery and rowdy behaviour typical of their class and time. Yet ironically, as a Quaker, Joseph Rowntree saw cocoa as a healthy alternative to the evils of alcohol and promoted it as a temperance drink. Cocoa, which of course forms the basis for all chocolate products, is much less common as a drink these days, being overtaken by hot chocolate, which retains the cocoa butter.
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