Metadata
WORK ID: YFA 5756 (Master Record)
| Title | Year | Date |
| YORKSHIRE POST ADVERT | 1970 | 1970-01-01 |
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Details
Original Format: 35mm Colour: Black & White Sound: Sound Duration: 30 secs |
| Summary This is one of a series of television advertisements put out by the Yorkshire Post in the early 1970s, aiming to promote the paper as not just a regional newspaper, but a national newspaper. |
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Description
This is one of a series of television advertisements put out by the Yorkshire Post in the early 1970s, aiming to promote the paper as not just a regional newspaper, but a national newspaper.
The ad begins with a man standing in front of the Prince Edward statue in City Square, Leeds. He is reading a copy of the Yorkshire Post with a headline on South Africa being banned from the 1970 Olympic Games. The old Liverpool Victoria building can be seen in the background. Next, there is a man...
This is one of a series of television advertisements put out by the Yorkshire Post in the early 1970s, aiming to promote the paper as not just a regional newspaper, but a national newspaper.
The ad begins with a man standing in front of the Prince Edward statue in City Square, Leeds. He is reading a copy of the Yorkshire Post with a headline on South Africa being banned from the 1970 Olympic Games. The old Liverpool Victoria building can be seen in the background. Next, there is a man seated in the restaurant. In the high rise building behind him, another man is also reading the Yorkshire Post. Two young women in miniskirts wait at a bus stop. Both are reading the same edition of the Yorkshire Post. Finally, all of them are sitting on the top deck of a bus where they are reading the newspaper. The advert ends with the message that the Yorkshire Post is, “Yorkshire’s national newspaper.”
Context
Just as Prince Charles is about to open its new brutalist headquarters on Wellington Street in Leeds, in December 1970, one of Britain’s oldest newspapers, the Yorkshire Post, embarks on a series of television advertisements. Strongly promoting itself as a national newspaper, the ads often use well-known national actors. This is a no-frills advert: a Yorkshire advert for a Yorkshire paper for Yorkshire folk.
The Yorkshire Post was founded in 1754 as the Leeds Intelligencer, and has been...
Just as Prince Charles is about to open its new brutalist headquarters on Wellington Street in Leeds, in December 1970, one of Britain’s oldest newspapers, the Yorkshire Post, embarks on a series of television advertisements. Strongly promoting itself as a national newspaper, the ads often use well-known national actors. This is a no-frills advert: a Yorkshire advert for a Yorkshire paper for Yorkshire folk.
The Yorkshire Post was founded in 1754 as the Leeds Intelligencer, and has been published daily under its present name since 1866. The opening shot might be a bit puzzling to a younger generation of Leeds locals, as both the Liverpool Victoria building in the background and the high rise building with the restaurant have since been replaced by more modern buildings. The Yorkshire Post too has also recently, in 2012, moved into a new building on Whitehall Road. At its peak it sold more than 120,000 copies a day, which by 2012 had been reduced to 40,000; and while a third of all advertising went to the regional press in the 1970s, this has since sharply declined. |
