Metadata
WORK ID: YFA 5208 (Master Record)
| Title | Year | Date |
| BRADFORD ADVERTS | c.1931 | 1928-01-01 |
|
Details
Original Format: 35mm Colour: Colour Sound: Silent Duration: 1 mins 2 secs Subject: Industry Fashions Family Life Education |
| Summary The following is a series of early cinema advertisements for local Bradford area shops. The adverts are all animations which publicise the following companies: The Ward Manufacturing Co., Thorn Bank College, and R.C Horne Dairy. |
|
Description
The following is a series of early cinema advertisements for local Bradford area shops. The adverts are all animations which publicise the following companies: The Ward Manufacturing Co., Thorn Bank College, and R.C Horne Dairy.
The Ward Manufacturing Co.:
Two well-dressed ladies are seated in a lounge.
Title – What a beautiful carpet! Did you get it locally?
Title – Yes dear, I get all my carpets, rugs, stair carpetings, etc. from the Ward manufacturing Co.
Title – The Ward...
The following is a series of early cinema advertisements for local Bradford area shops. The adverts are all animations which publicise the following companies: The Ward Manufacturing Co., Thorn Bank College, and R.C Horne Dairy.
The Ward Manufacturing Co.:
Two well-dressed ladies are seated in a lounge.
Title – What a beautiful carpet! Did you get it locally?
Title – Yes dear, I get all my carpets, rugs, stair carpetings, etc. from the Ward manufacturing Co.
Title – The Ward Manufacturing Co., 98, Westgate, Bradford Tel; 4064
Thorn Bank College:
A man sits, daydreaming at a drawing board.
Title – Don’t dream of a good position. Be trained for one at –
Title – Thorn Bank College Toller Lane & Duckworth Lane, Bradford Accounting, Business, Secretarial, etc. Training.
R.C. Horne:
Two children, a boy and a girl, stand on the sidewalk.
Title – We’ve got Cream for tea!
Title – Good!
Title – The Kiddies all love The Pure Fresh Cream from – R.C. Horne.
Context
The changing face of trade is well illustrated with these ads for local shops and services in Bradford in the 1920s, with all three businesses featured having disappeared into the past, leaving very little, if any, trace. Although these animated ads are about as basic as possible, they still have the essential ingredient of appealing to peoples’ yearning for a better lifestyle – whether this means carpets, career or fresh cream.
This film originated with Mr Spink who owned a cinema in...
The changing face of trade is well illustrated with these ads for local shops and services in Bradford in the 1920s, with all three businesses featured having disappeared into the past, leaving very little, if any, trace. Although these animated ads are about as basic as possible, they still have the essential ingredient of appealing to peoples’ yearning for a better lifestyle – whether this means carpets, career or fresh cream.
This film originated with Mr Spink who owned a cinema in Yeadon, West Yorkshire. It isn’t known who made the film, very possibly Youngers Shoppers Gazette who made similar advertisements in Bradford during this period. Advertising in cinemas declined after the war, although a survey from 1943 showed that ads before the film were quite popular with the audiences. It was not helped by the poor quality of the adverts compared to television counterparts. Before then, in 1938, Associated Picture Corporation stopped advertising films in its 500 or so cinemas, with its Chairman and Managing Director, John Maxwell, declaring them “unethical” and that, “people come to be entertained not to be advertised at.” |
